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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
22
Markenführung
22
Luxury goods
19
Luxusgüter
19
Fashion
15
Mode
15
Brand
13
Markenartikel
13
Brand image
12
Markenimage
12
Online-Marketing
11
Advertising effects
8
Beziehungsmarketing
8
Relationship marketing
8
Werbewirkung
8
Advertising
6
Werbung
6
Marketing management
5
Marketingmanagement
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Customer value
4
Kundenwert
4
Luxury brand
4
Nachhaltigkeit
4
Social Web
4
Social web
4
Sustainability
4
Textile distribution
4
Textilhandel
4
Luxury
3
Nachhaltige Entwicklung
3
Sustainable development
3
Sustainable fashion
3
purchase intention
3
Authenticity
2
Balance theory
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Aufsatz in Zeitschrift
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11
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English
11
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Gierl, Heribert
Ko, Eunju
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
9
Rita, Paulo
9
Akram, Umair
8
Wu, Luorong
8
Law, Chun Hung Roberts
7
Pauwels, Koen
7
Rahman, Zillur
7
Sreejesh, S.
7
Hollebeek, Linda D.
6
Kannan, P. K.
6
Liébana-Cabanillas, Francisco
6
Okumus, Fevzi
6
Phua, Joe
6
Quach, Sara
6
Vashisht, Devika
6
Abbasi, Amir Zaib
5
Arora, Taanika
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Chen, Huan
5
Choi, Jeonghye
5
Grewal, Dhruv
5
Harrigan, Paul
5
Islam, Tahir
5
Khan, Imran
5
Kian Yeik Koay
5
Kim, Hye-yŏng
5
Kumar, Vikas
5
Liang, Sai
5
Liu, Qing
5
Loureiro, Sandra Maria Correia
5
Mattila, Anna S.
5
Michaelidou, Nina
5
Rana, Nripendra P.
5
Rather, Raouf Ahmad
5
Richard, Marie-Odile
5
Schivinski, Bruno
5
Stephen, Andrew T.
5
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Journal of business research : JBR
7
International journal of advertising : the review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
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ECONIS (ZBW)
11
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1
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
2
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
3
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
6
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
9
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
10
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
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