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~person:"Gilal, Faheem Gul"
~person:"Kempen, Elizabeth"
~person:"Paul, Justin"
~person:"Stamminger, Rainer"
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Gilal, Faheem Gul
Kempen, Elizabeth
Paul, Justin
Stamminger, Rainer
Arli, Denni
9
Xiao, Jing Jian
8
Minton, Elizabeth A.
7
Tunçel, Niray
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Autio, Minna
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International journal of consumer studies
12
International Journal of Consumer Studies
8
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ECONIS (ZBW)
12
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1
Forty‐five years of
International
Journal
of
Consumer
Studies
: A bibliometric review and directions for future research
Paul, Justin
;
Bhukya, Ramulu
- In:
International Journal of Consumer Studies
45
(
2021
)
5
,
pp. 937-963
Persistent link: https://www.econbiz.de/10012635140
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
ChatGPT and consumers : benefits, pitfalls and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1213-1225
Persistent link: https://www.econbiz.de/10014325928
Saved in:
4
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
5
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
6
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
7
Consumer e-waste disposal behaviour : a systematic review and research agenda
Gilal, Faheem Gul
;
Shah, Syed Mir Muhammad
;
Adeel, Sultan
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1785-1803
Persistent link: https://www.econbiz.de/10013411967
Saved in:
8
The role of nostalgic brand positioning in capturing brand equity : Theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International Journal of Consumer Studies
46
(
2021
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012537460
Saved in:
9
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Paul, Justin
;
Lim, Weng Marc
;
O’Cass, Aron
;
Hao, Andy Wei
- In:
International Journal of Consumer Studies
45
(
2021
)
4
Persistent link: https://www.econbiz.de/10012537502
Saved in:
10
Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International Journal of Consumer Studies
46
(
2021
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10012809731
Saved in:
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