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~person:"Gopal, Anandasivam"
~person:"Hartmann, Jochen"
~person:"Netzer, Oded"
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Data Mining
8
Data mining
8
Text
8
text mining
8
Artificial intelligence
5
Künstliche Intelligenz
5
machine learning
3
Language
2
Linguistics
2
Linguistik
2
Market entry
2
Markteintritt
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Natural language processing
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computational linguistics
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innovation
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text analysis
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Airbnb
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Classification
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Consumer behaviour
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Consumer credit
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Corporate Governance
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Deep Contextual Language Models
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Gopal, Anandasivam
Hartmann, Jochen
Netzer, Oded
Moro, Sérgio
10
Rita, Paulo
10
Li, Xin
7
Li, Jianping
6
Moon, Sangkil
6
Colladon, Andrea Fronzetti
5
Guerreiro, João Pedro Silva Martins
5
Hudaefi, Fahmi Ali
5
Ludwig, Stephan
5
Mai, Feng
5
Ozcan, Sercan
5
Wei, Lu
5
Xu, Xun
5
Zhang, Yi
5
Zhu, Donghua
5
Bala, Pradip Kumar
4
Berger, Jonah
4
Chiarello, Filippo
4
Cortez, Paulo
4
He, Wu
4
Hu, Feng
4
Hu, Nan
4
Jiraporn, Pornsit
4
Li, Guowen
4
Lu, Jie
4
Moehrle, Martin G.
4
Pattanaporn Chatjuthamard
4
Zhang, Guangquan
4
Zhu, Xiaoqian
4
Antons, David
3
Bose, Indranil
3
Chen, Hongshu
3
Correa Morales, Juan Carlos
3
Coussement, Kristof
3
Daim, Tugrul U.
3
Fantoni, Gualtiero
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Frankel, Richard
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Artificial intelligence in marketing
1
Information systems research : ISR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research
1
Management information systems : mis quarterly
1
Manufacturing & service operations management : M & SOM
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
More than a feeling : accuracy and application of sentiment analysis
Hartmann, Jochen
;
Heitmann, Mark
;
Siebert, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10014281900
Saved in:
2
Natural language processing in marketing
Hartmann, Jochen
;
Netzer, Oded
- In:
Artificial intelligence in marketing
,
(pp. 191-215)
.
2023
Persistent link: https://www.econbiz.de/10014307139
Saved in:
3
Mining consumer minds : downstream consequences of host motivations for home-sharing platforms
Chung, Jaeyeon
;
Johar, Gita Venkataramani
;
Li, Yanyan
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 817-838
Persistent link: https://www.econbiz.de/10012877735
Saved in:
4
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
5
When words sweat : identifying signals for loan default in the text of loan applications
Netzer, Oded
;
Lemaire, Alain
;
Herzenstein, Michal
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 960-980
Persistent link: https://www.econbiz.de/10012177745
Saved in:
6
Service quality using text mining : measurement and consequences
Mejia, Jorge
;
Mankad, Shawn
;
Gopal, Anandasivam
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
6
,
pp. 1354-1372
Persistent link: https://www.econbiz.de/10012695656
Saved in:
7
Idea generation, creativity, and prototypicality
Toubia, Olivier
;
Netzer, Oded
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011645742
Saved in:
8
Storm clouds on the horizon? : new entry threats and R&D investments in the U.S. IT industry
Pan, Yang
;
Huang, Peng
;
Gopal, Anandasivam
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 540-562
Persistent link: https://www.econbiz.de/10012038244
Saved in:
9
Comparing automated text classification methods
Hartmann, Jochen
;
Huppertz, Juliana
;
Schamp, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10012016489
Saved in:
10
Board independence and firm performance in the IT industry : the moderating role of new entry threats
Pan, Yang
;
Huang, Peng
;
Gopal, Anandasivam
- In:
Management information systems : mis quarterly
42
(
2018
)
3
,
pp. 979-1000
Persistent link: https://www.econbiz.de/10011919669
Saved in:
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