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~accessRights:"restricted"
~person:"Gupta, Shaphali"
~person:"Handrich, Matthias"
~person:"Kumar, V."
~subject:"Dienstleistungsqualität"
~subject:"Marketing theory"
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Search: subject_exact:"Customer relationship management"
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Dienstleistungsqualität
Marketing theory
Beziehungsmarketing
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19
Kundenwert
9
Customer integration
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customer engagement
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customer lifetime value
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customer relationship management
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Key-Account-Management
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Gupta, Shaphali
Handrich, Matthias
Kumar, V.
Han, Heesup
12
Prentice, Catherine
12
Gong, Taeshik
11
Hollebeek, Linda D.
10
Klaus, Philipp
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9
Sreejesh, S.
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Gustafsson, Anders
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Rather, Raouf Ahmad
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7
McColl-Kennedy, Janet R.
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Qu, Hailin
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6
Line, Nathaniel D.
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Alnawas, Ibrahim
5
Bruhn, Manfred
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Cai, Ruiying
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Damali, Uzay
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Gursoy, Dogan
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Hogreve, Jens
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Izogo, Ernest Emeka
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Japutra, Arnold
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Loureiro, Sandra Maria Correia
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Park, Jungkun
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Patterson, Paul G.
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Rajaobelina, Lova
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So, Kevin Kam Fung
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Thaichon, Paramaporn
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Thurasamy Ramayah
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Wang, Xuequn
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Witell, Lars
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Wong, IpKin Anthony
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Xu, Xun
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Auh, Seigyoung
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Babakus, Emin
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Bonfanti, Angelo
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Journal of the Academy of Marketing Science
3
Journal of marketing
1
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ECONIS (ZBW)
4
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Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
2
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
3
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
4
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
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