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~accessRights:"restricted"
~person:"Gupta, Suraksha"
~subject:"Climate change"
~subject:"Markenführung"
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Climate change
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Brand management
21
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9
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Gupta, Suraksha
Melewar, T. C.
34
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Burmann, Christoph
27
Foroudi, Pantea
25
Baumgarth, Carsten
22
Guzman, Francisco
22
Khan, Imran
21
Ko, Eunju
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Han, Heesup
20
Japutra, Arnold
20
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19
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17
Phau, Ian
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Rahman, Zillur
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Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Schmidt, Holger J.
16
Ekinci, Yuksel
15
Errichiello, Oliver Carlo
15
Park, Jungkun
15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Zschiesche, Arnd
14
Abratt, Russell
13
Ahn, Jiseon
13
Balmer, John M. T.
13
Dens, Nathalie
13
Diamantopoulos, Adamantios
13
Esch, Franz-Rudolf
13
Gázquez-Abad, Juan Carlos
13
Iglesias, Oriol
13
Kernstock, Joachim
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
Powell, Shaun M.
13
Rather, Raouf Ahmad
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Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
4
Qualitative market research : an international journal
2
Thunderbird international business review
2
Corporate reputation review : an international journal
1
International studies of management and organization
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ECONIS (ZBW)
21
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
3
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
4
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
5
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
6
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
7
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
8
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
9
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
10
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
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