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~accessRights:"restricted"
~person:"Jebarajakirthy, Charles"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
76
Beziehungsmarketing
23
Relationship marketing
23
Brand management
22
Markenführung
22
Luxury goods
20
Luxusgüter
20
Fashion
19
Mode
19
Online-Marketing
14
Einzelhandel
11
Retail trade
11
Brand
10
Customer satisfaction
10
Kundenzufriedenheit
10
Markenartikel
10
Brand image
9
Dienstleistungsqualität
9
Markenimage
9
Service quality
9
Marketing management
8
Marketingmanagement
8
Online retailing
8
Online-Handel
8
Social Web
7
Social web
7
National culture
6
Nationalkultur
6
Advertising effects
5
Customer value
5
Kundenwert
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Retailing
5
Sustainability
5
Sustainable consumption
5
Textile distribution
5
Textilhandel
5
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6
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Article
Book / Working Paper
1
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Article in journal
Article
Aufsatz in Zeitschrift
76
Aufsatz im Buch
1
Book section
1
Language
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English
76
Author
All
Jebarajakirthy, Charles
Ko, Eunju
Verhoef, Peter C.
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
57
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
38
Phau, Ian
37
Thaichon, Park
37
Hollebeek, Linda D.
36
Rana, Nripendra P.
35
Lusk, Jayson L.
34
Kim, Seongseop
33
Wu, Luorong
32
Nayga, Rodolfo M.
31
Japutra, Arnold
30
Ahn, Jiseon
28
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
So, Kevin Kam Fung
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Ko, Yong Jae
25
Liu, Qing
25
Quach, Sara
25
Zhang, Lu
25
Bang, Nguyen
24
Hanks, Lydia
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Arli, Denni
23
Filieri, Raffaele
23
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Journal of business research : JBR
17
Journal of retailing and consumer services
12
Asia Pacific journal of marketing and logistics
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Journal of strategic marketing
2
Australasian marketing journal
1
European journal of marketing
1
International journal of consumer studies
1
International journal of hospitality management
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of food products marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
76
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76
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption
Jebarajakirthy, Charles
;
Sivapalan, Achchuthan
;
Das, Manish
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 1141-1174
Persistent link: https://www.econbiz.de/10015047359
Saved in:
3
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Triggers of aspirational consumption at the base of the Pyramid : a qualitative inquiry from Indian context
Srivastava, Abhinav
;
Mukherjee, Srabanti
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 154-184
Persistent link: https://www.econbiz.de/10014303179
Saved in:
6
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
9
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
Exploring the privacy concerns of smartphone app users : a qualitative approach
Maseeh, Haroon Iqbal
;
Nahar, Shamsun
;
Jebarajakirthy, …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 945-969
Persistent link: https://www.econbiz.de/10014381226
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