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~accessRights:"restricted"
~person:"Khan, Imran"
~subject:"Climate change"
~subject:"Markenführung"
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Climate change
Markenführung
Brand management
21
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
19
Relationship marketing
19
Brand image
15
Markenimage
15
Brand
13
Markenartikel
13
Corporate Social Responsibility
9
Corporate social responsibility
9
Customer satisfaction
9
Kundenzufriedenheit
9
Brand experience
8
Brand loyalty
6
CSR
6
Customer integration
6
Internet marketing
6
Kundenintegration
6
Online-Marketing
6
Confidence
4
Dienstleistungsqualität
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Hotel industry
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Hotellerie
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Markentreue
4
Service quality
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Vertrauen
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Altersgruppe
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Customer engagement
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Customer experience
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Einzelhandel
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21
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Khan, Imran
Melewar, T. C.
34
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Burmann, Christoph
27
Foroudi, Pantea
25
Baumgarth, Carsten
22
Guzman, Francisco
22
Gupta, Suraksha
21
Ko, Eunju
21
Han, Heesup
20
Japutra, Arnold
20
Sarkar, Abhigyan
19
Paul, Justin
17
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Schmidt, Holger J.
16
Ekinci, Yuksel
15
Errichiello, Oliver Carlo
15
Park, Jungkun
15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Zschiesche, Arnd
14
Abratt, Russell
13
Ahn, Jiseon
13
Balmer, John M. T.
13
Dens, Nathalie
13
Diamantopoulos, Adamantios
13
Esch, Franz-Rudolf
13
Gázquez-Abad, Juan Carlos
13
Iglesias, Oriol
13
Kernstock, Joachim
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
Powell, Shaun M.
13
Rather, Raouf Ahmad
13
Veloutsou, Cleopatra
13
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Journal of retailing and consumer services
4
International journal of hospitality management
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
Journal of marketing analytics : JMA
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
21
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
6
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
7
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
8
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
9
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
10
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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