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~accessRights:"restricted"
~person:"Kian Yeik Koay"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
~subject:"Foreign investment"
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Consumer behaviour
Electronic Commerce
Foreign investment
Konsumentenverhalten
7
Social Web
7
Social web
7
Internet marketing
6
Online-Marketing
6
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Confidence
2
Purchase intentions
2
Social media influencer
2
Vertrauen
2
Beziehungsmarketing
1
Brand experience
1
Brand love
1
Brand trust
1
COBRAs
1
Consumer attitudes
1
Consumer engagement
1
Consumer online brand related activity
1
Consumer online brand-related activities
1
Consumer-brand engagement
1
Copyright infringement
1
Digital piracy
1
Indonesia
1
Indonesien
1
Influencer engagement
1
Influencer marketing
1
Internet
1
Intimate self-disclosure
1
Motivated reasoning
1
Motivation
1
Multigroup analysis
1
Online retailing
1
Online-Handel
1
PLS-SEM
1
Parasocial relationship
1
Parasocial relationships
1
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Article
7
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7
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7
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English
7
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Kian Yeik Koay
Martínez-López, Francisco J.
15
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
14
Kumar, Vikas
14
Loureiro, Sandra Maria Correia
13
Nunnenkamp, Peter
13
Law, Chun Hung Roberts
12
Rana, Nripendra P.
12
Rita, Paulo
12
Akram, Umair
11
Gaukrodger, David
11
Hollebeek, Linda D.
11
Alt, Rainer
10
Buckley, Peter J.
10
Desbordes, Rodolphe
10
Gázquez-Abad, Juan Carlos
10
Quach, Sara
10
Hajli, Nick
9
Paul, Justin
9
Thaichon, Park
9
Belk, Russell W.
8
Bigné Alcañiz, J. Enrique
8
Cleveland, Mark
8
Flavián Blanco, Carlos
8
Kalemli-Ozcan, Sebnem
8
Ko, Yong Jae
8
Kumar, Jitender
8
Laroche, Michel
8
Rather, Raouf Ahmad
8
Veloutsou, Cleopatra
8
Doytch, Nadia
7
Gnangnon, Sèna Kimm
7
Harrigan, Paul
7
Helpman, Elhanan
7
Ibáñez-Sánchez, Sergio
7
Jeong, Miyoung
7
Liang, Sai
7
Liu, Yang
7
Martinez, Luis F.
7
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Asia Pacific journal of marketing and logistics
1
European business review
1
International journal of emerging markets
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
7
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1
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
2
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
3
Predicting consumers' digital piracy behaviour : does past experience matter?
Kian Yeik Koay
;
Tjiptono, Fandy
;
Manjit Singh Sandhu
- In:
International journal of emerging markets
17
(
2022
)
9
,
pp. 2397-2419
Persistent link: https://www.econbiz.de/10014331900
Saved in:
4
Social media influencer marketing : the moderating role of materialism
Kian Yeik Koay
;
Cheung, Man Lai
;
Soh, Patrick Chin-Hooi
; …
- In:
European business review
34
(
2022
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10013164663
Saved in:
5
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
6
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
7
How perceived behavioral control affects trust to purchase in social media stores
Sembada, Agung Y.
;
Kian Yeik Koay
- In:
Journal of business research : JBR
130
(
2021
),
pp. 574-582
Persistent link: https://www.econbiz.de/10012544874
Saved in:
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