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~accessRights:"restricted"
~person:"Kidwell, Blair"
~person:"Kim, Kacy K."
~person:"Mattila, Anna S."
~person:"Thaichon, Park"
~person:"Zerbe, Wilfred J."
~subject:"Werbewirkung"
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Werbewirkung
Emotion
32
Consumer behaviour
20
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9
Relationship marketing
9
Advertising effects
8
Customer satisfaction
5
Kundenzufriedenheit
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Arbeitspsychologie
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emotional intelligence
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Kidwell, Blair
Kim, Kacy K.
Mattila, Anna S.
Thaichon, Park
Zerbe, Wilfred J.
Septianto, Felix
13
Morris, Jon D.
6
Wen, Taylor Jing
6
Wu, Linwan
4
Bandyopadhyay, Argho
3
Das, Gopal
3
Li, Shanshi
3
Morton, Cynthia R.
3
Nallaperuma, Kaushalya
3
Sar, Sela
3
Anghelcev, George
2
Bae, Mikyeung
2
Chang, Yonghwan
2
Chiew, Tung Moi
2
Choi, Jungsil
2
Dodoo, Naa Amponsah
2
Huo, Jiale
2
Ju, Ilyoung
2
Kemp, Elyria
2
Li, Bin
2
Madadi, Rozbeh
2
Natarajan, Thamaraiselvan
2
Noland, Chris R.
2
Northey, Gavin
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Packer, Jan
2
Qi, Zhou
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Rangan, Priyamvadha
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Scott, Noel
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Singh, Surendra N.
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Sivakumaran, Bharadhwaj
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Srivastava, R. K.
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Tjiptono, Fandy
2
Torres, Ivonne M.
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Villegas, Jorge
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Walters, Gabby
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Journal of retailing and consumer services
2
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of product & brand management
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ECONIS (ZBW)
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1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
Saved in:
3
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
4
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
5
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
6
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
7
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
8
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
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