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~accessRights:"restricted"
~person:"Ko, Eunju"
~person:"Prashar, Sanjeev"
~subject:"Customer value"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Customer value
Consumer behaviour
60
Konsumentenverhalten
60
Brand management
22
Markenführung
22
Luxury goods
18
Luxusgüter
18
Fashion
15
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15
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12
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12
Internet marketing
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12
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11
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Advertising effects
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Customer satisfaction
9
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purchase intention
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Marketingmanagement
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Nachhaltiger Konsum
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Aufsatz in Zeitschrift
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Ko, Eunju
Prashar, Sanjeev
Ahn, Jiseon
4
Kumar, V.
4
Dedeoğlu, Bekir Bora
3
Hollebeek, Linda D.
3
Itani, Omar S.
3
Mostafa Rasoolimanesh, S.
3
Rintamäki, Timo
3
Saarijärvi, Hannu
3
Aarikka-Stenroos, Leena
2
Akter, Shahriar
2
Al Haj Eid, Mohammad Badi’
2
Albinsson, Pia A.
2
Bai, Billy
2
Balıkçıoğlu, Sevgi
2
Berenguer Contrí, Gloria
2
Cambra-Fierro, Jesús
2
Caputa, Wiesława
2
Dandis, Ala' Omar
2
Das, Gopal
2
El-Adly, Mohammed Ismail
2
Gallarza, Martina G.
2
Gallarza-Granizo, Martina G.
2
Gao, Lily
2
Gil Saura, Irene
2
Gligor, David M.
2
Heldt, Rodrigo
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Hua, Nan
2
Karjaluoto, Heikki
2
Kim, Eojina
2
Kim, Kyung Hoon
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Kim, Sang Jin
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2
Kucukergin, Kemal Gurkan
2
Lin, Hsin-Hui
2
Loane, Susan Stewart
2
Luce, Fernando Bins
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Meire, Matthijs
2
Melero-Polo, Iguácel
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Perceived service quality and customer satisfaction : a missing link in Indian banking sector
Nambiar, Bindu K.
;
Ramanathan, Hareesh N.
;
Rana, Sudhir
; …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10012161362
Saved in:
4
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
5
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
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