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~accessRights:"restricted"
~person:"Ko, Eunju"
~person:"Prashar, Sanjeev"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Online-Handel
Consumer behaviour
60
Konsumentenverhalten
60
Brand management
22
Markenführung
22
Luxury goods
18
Luxusgüter
18
Fashion
15
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15
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12
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12
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purchase intention
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Ko, Eunju
Prashar, Sanjeev
Akram, Umair
9
Law, Chun Hung Roberts
9
Silva, Susana C.
9
Xu, Xun
9
Baier, Daniel
8
Rana, Nripendra P.
8
Khare, Arpita
7
Kukar-Kinney, Monika
7
Paul, Justin
7
Tan, Yong
7
Wu, Luorong
7
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6
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6
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6
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5
Das, Gopal
5
Duarte, Paulo
5
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5
Ha, Hong Youl
5
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5
Hjort, Klas
5
Kautish, Pradeep
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Kumar, Vikas
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Li, Hengyun
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5
Misra, Richa
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Mou, Jian
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Shankar, Amit
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Takahashi, Ikuo
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Thaichon, Park
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Agrawal, Durgesh Kumar
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Akhtar, Nadeem
4
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Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of strategic marketing
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ECONIS (ZBW)
7
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1
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
2
Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
Saved in:
5
Shoppers' intention to provide online reviews : the moderating role of consumer involvement
Tata, Sai Vijay
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
3
,
pp. 35-53
Persistent link: https://www.econbiz.de/10012104277
Saved in:
6
Role of shopping values and web atmospherics in e-satisfaction and repurchase intention
Vijay, T. Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 32-52
Persistent link: https://www.econbiz.de/10011804430
Saved in:
7
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
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