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~accessRights:"restricted"
~person:"Lee, Jung Wan"
~subject:"Service quality"
~subject:"Öffentlichkeitsarbeit"
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Service quality
Öffentlichkeitsarbeit
Brand image
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Lee, Jung Wan
Melewar, T. C.
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Global aspects of reputation and strategic management
1
Journal of Asian finance, economics and business : JAFEB
1
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ECONIS (ZBW)
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Organizational usage of social media for corporate reputation management
Becker, Kip
;
Lee, Jung Wan
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
1
,
pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
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2
National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip
;
Lee, Jung Wan
- In:
Global aspects of reputation and strategic management
,
(pp. 127-142)
.
2019
Persistent link: https://www.econbiz.de/10012125451
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