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~accessRights:"restricted"
~person:"Loureiro, Sandra Maria Correia"
~person:"McColl-Kennedy, Janet R."
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Brand image
Service quality
Social web
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
15
Markenführung
15
Dienstleistungsqualität
12
Customer satisfaction
11
Kundenzufriedenheit
11
Markenimage
10
Brand
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Markenartikel
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Social Web
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Customer engagement
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Customer integration
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Kundenintegration
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Internet marketing
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Online-Marketing
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Betriebliche Wertschöpfung
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Customer experience
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Value creation
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Airline
3
Brand loyalty
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Customer value
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Dienstleistung
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Dienstleistungssektor
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Emotion
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Fluggesellschaft
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Health care
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Kundenwert
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Services
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social media
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24
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Loureiro, Sandra Maria Correia
McColl-Kennedy, Janet R.
Han, Heesup
21
Hollebeek, Linda D.
19
Prentice, Catherine
16
Japutra, Arnold
14
Rather, Raouf Ahmad
13
Gil Saura, Irene
12
Rahman, Zillur
12
Roy, Sanjit
12
Gong, Taeshik
11
Itani, Omar S.
11
Kumar, Vikas
11
Quach, Sara
11
Sreejesh, S.
11
Harrigan, Paul
10
Khan, Imran
10
King, Ceridwyn
10
Klaus, Philipp
10
Thaichon, Park
10
Fernandes, Teresa
9
Johnson, Lester W.
9
Mattila, Anna S.
9
Sarkar, Abhigyan
9
So, Kevin Kam Fung
9
Agnihotri, Raj
8
Balaji, M. S.
8
Dwivedi, Yogesh Kumar
8
Gustafsson, Anders
8
Guzman, Francisco
8
Kumar, V.
8
Lee, Seonjeong
8
Molinillo, Sebastian
8
Sarkar, Juhi Gahlot
8
Veloutsou, Cleopatra
8
Šerić, Maja
8
Ahn, Jiseon
7
Bang, Nguyen
7
Bruhn, Manfred
7
Carlson, Jamie
7
Hajli, Nick
7
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Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
4
Journal of business research : JBR
2
Journal of service management
2
The journal of services marketing
2
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of product & brand management
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ECONIS (ZBW)
24
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1
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
6
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
10
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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