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~accessRights:"restricted"
~person:"Loureiro, Sandra Maria Correia"
~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
~person:"Wildemann, Horst"
~subject:"Controlling"
~subject:"Markenführung"
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Controlling
Markenführung
Consumer behaviour
34
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34
Brand management
30
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20
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20
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18
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18
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Loureiro, Sandra Maria Correia
Meffert, Heribert
Rugman, Alan M.
Wildemann, Horst
Melewar, T. C.
34
Bang, Nguyen
28
Burmann, Christoph
27
Foroudi, Pantea
25
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22
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21
Guzman, Francisco
21
Ko, Eunju
21
Han, Heesup
20
Japutra, Arnold
20
Khan, Imran
19
Sarkar, Abhigyan
19
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Esch, Franz-Rudolf
16
Kunkel, Thilo
16
Paul, Justin
16
Schmidt, Holger J.
16
Ekinci, Yuksel
15
Errichiello, Oliver Carlo
15
Schäffer, Utz
15
Martínez-López, Francisco J.
14
Park, Jungkun
14
Septianto, Felix
14
Zschiesche, Arnd
14
Abratt, Russell
13
Balmer, John M. T.
13
Diamantopoulos, Adamantios
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Iglesias, Oriol
13
Kernstock, Joachim
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
Powell, Shaun M.
13
Veloutsou, Cleopatra
13
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13
Ahn, Jiseon
12
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Bundesvereinigung City- und Stadtmarketing Deutschland
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Journal of promotion management : innovations in planning and applied research
8
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5
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2
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2
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1
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1
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ECONIS (ZBW)
31
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1
Marketing : Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
Meffert, Heribert
;
Burmann, Christoph
;
Kirchgeorg, Manfred
-
2024
-
14., überarbeitete und erweiterte Auflage
Graduate School of
Management
. Prof. Dr. Maik Eisenbeiß ist Wissenschaftlicher Direktor des markstones Institute of Marketing …
Persistent link: https://www.econbiz.de/10014442227
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
4
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
5
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
8
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
9
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
10
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
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