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~accessRights:"restricted"
~person:"Luo, Xueming"
~subject:"Consumer behaviour"
~subject:"Verhaltensökonomik"
~type:"article"
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Consumer behaviour
Verhaltensökonomik
Feldforschung
4
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field experiment
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targeting
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Luo, Xueming
Li, Tongzhe
7
Messer, Kent D.
7
Samek, Anya Savikhin
6
Sutter, Matthias
6
Bhanot, Syon P.
4
Ekström, Mathias
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Ghose, Anindya
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Grinstein-Weiss, Michal
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Ahsanuzzaman
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Bernard, John C.
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Gázquez-Abad, Juan Carlos
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Journal of management information systems : JMIS
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
2
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
3
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
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