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~accessRights:"restricted"
~person:"McLean, Graeme J."
~subject:"Consumer behaviour"
~subject:"Foreign investment"
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Consumer behaviour
Foreign investment
Konsumentenverhalten
7
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Beziehungsmarketing
3
Brand management
3
Markenführung
3
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Virtual reality
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Virtuelle Realität
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Customer satisfaction
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Kundenzufriedenheit
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B-to-B-Marketing
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Consumer Values
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Critical Mass
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Dienstleistungsqualität
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McLean, Graeme J.
Filieri, Raffaele
14
Dwivedi, Yogesh Kumar
13
Martínez-López, Francisco J.
13
Nunnenkamp, Peter
13
Loureiro, Sandra Maria Correia
12
Gaukrodger, David
11
Hollebeek, Linda D.
11
Kumar, Vikas
11
Rana, Nripendra P.
11
Rita, Paulo
11
Akram, Umair
10
Buckley, Peter J.
10
Desbordes, Rodolphe
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
9
Paul, Justin
9
Belk, Russell W.
8
Cleveland, Mark
8
Flavián Blanco, Carlos
8
Kalemli-Ozcan, Sebnem
8
Ko, Yong Jae
8
Laroche, Michel
8
Quach, Sara
8
Rather, Raouf Ahmad
8
Veloutsou, Cleopatra
8
Bigné Alcañiz, J. Enrique
7
Doytch, Nadia
7
Gnangnon, Sèna Kimm
7
Hajli, Nick
7
Harrigan, Paul
7
Helpman, Elhanan
7
Ibáñez-Sánchez, Sergio
7
Jeong, Miyoung
7
Kian Yeik Koay
7
Kumar, Jitender
7
Martinez, Luis F.
7
Ozuem, Wilson
7
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7
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Journal of business research : JBR
3
Technological forecasting & social change : an international journal
2
Marketing intelligence & planning
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
7
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1
Examining the influence of virtual reality tourism on consumers' subjective wellbeing
McLean, Graeme J.
;
Alyahya, Mansour Abdullah
;
Barhorst, …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310301
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
4
Chat now... examining the variables influencing the use of online live chat
McLean, Graeme J.
;
Osei-Frimpong, Kofi
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 55-67
Persistent link: https://www.econbiz.de/10012134649
Saved in:
5
Blending the real
world
and the virtual
world
: exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
6
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
7
Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi
;
McLean, Graeme J.
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
Saved in:
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