Investigating the online customer experience : a B2B perspective
Year of publication: |
2017
|
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Authors: | McLean, Graeme J. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 5, p. 657-672
|
Subject: | Information quality | B2B customer experience | Online customer support | Website credibility | Website | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Social Web | Social web |
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