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~accessRights:"restricted"
~person:"Sarkar, Abhigyan"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Brand image
Dienstleistungsqualität
Beziehungsmarketing
12
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10
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10
Brand management
8
Markenführung
8
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6
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4
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4
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3
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Beauty salon brands
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Sarkar, Abhigyan
Han, Heesup
20
Hollebeek, Linda D.
16
Loureiro, Sandra Maria Correia
15
Japutra, Arnold
14
Prentice, Catherine
14
Gil Saura, Irene
12
Sreejesh, S.
12
Gong, Taeshik
11
Khan, Imran
11
Kumar, Vikas
11
Johnson, Lester W.
10
King, Ceridwyn
10
Klaus, Philipp
10
Rather, Raouf Ahmad
10
Quach, Sara
9
Rahman, Zillur
9
Roy, Sanjit
9
Gustafsson, Anders
8
Guzman, Francisco
8
Leckie, Civilai
8
Mattila, Anna S.
8
Sarkar, Juhi Gahlot
8
So, Kevin Kam Fung
8
Šerić, Maja
8
Ahn, Jiseon
7
Balaji, M. S.
7
Fernandes, Teresa
7
Hyun, Sunghyup Sean
7
Kumar, V.
7
Lee, Seonjeong
7
McColl-Kennedy, Janet R.
7
Molinillo, Sebastian
7
Park, Jungkun
7
Qu, Hailin
7
Alnawas, Ibrahim
6
Bang, Nguyen
6
Dwivedi, Yogesh Kumar
6
Ekinci, Yuksel
6
Fatma, Mobin
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Asia Pacific journal of marketing and logistics
2
International journal of retail and distribution management
2
European journal of marketing
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing for higher education
1
Management research review
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ECONIS (ZBW)
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
9
Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.
;
Sarkar, Abhigyan
;
Pradhan, Sudeepta
- In:
Management research review
39
(
2016
)
8
,
pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
Saved in:
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