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~accessRights:"restricted"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand management
Firmenimage
Markenführung
9
Consumer behaviour
5
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5
Beziehungsmarketing
4
Brand
4
Brand image
4
Football
4
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branding
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Vrontis, Demetris
Melewar, T. C.
32
Bang, Nguyen
30
Loureiro, Sandra Maria Correia
27
Foroudi, Pantea
22
Gupta, Suraksha
22
Han, Heesup
22
Guzman, Francisco
21
Ko, Eunju
21
Japutra, Arnold
20
Khan, Imran
20
Sarkar, Abhigyan
19
Rahman, Zillur
18
Phau, Ian
17
Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Paul, Justin
16
Ekinci, Yuksel
15
Park, Jungkun
14
Septianto, Felix
14
Abratt, Russell
13
Diamantopoulos, Adamantios
13
Hollebeek, Linda D.
13
Kumar, Vikas
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
Dens, Nathalie
12
Iglesias, Oriol
12
Romaniuk, Jenni
12
Casidy, Riza
11
King, Ceridwyn
11
Pelsmacker, Patrick de
11
Chen, Qimei
10
Christodoulides, George
10
Fatma, Mobin
10
Gilal, Faheem Gul
10
Gilal, Naeem Gul
10
Gilal, Rukhsana Gul
10
Johnson, Lester W.
10
Keller, Kevin Lane
10
Pitt, Leyland F.
10
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Journal of transnational management : the official journal of the International Management Development Association
2
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asia Business Studies
1
Journal of customer behaviour
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Journal of promotion management : JPM
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The marketing review
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ECONIS (ZBW)
9
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1
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
2
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
3
A nation brand development framework : the stakeholders' perspective
Abdalmajid, Jilan
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 992-1018
Persistent link: https://www.econbiz.de/10014432785
Saved in:
4
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
5
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
6
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
7
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
8
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
9
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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