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~accessRights:"restricted"
~source:"econis"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject:"Gender"
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Konsumentenverhalten
Gender
5,753
Geschlecht
5,378
Lohnstruktur
2,644
Wage structure
2,644
Weibliche Arbeitskräfte
2,026
Women workers
2,026
Women
1,601
Frauen
1,575
Gender discrimination
1,453
Geschlechterdiskriminierung
1,450
Weibliche Führungskräfte
1,250
Women managers
1,250
gender
1,210
Gender equality
1,174
Gleichberechtigung
1,169
Estimation
694
Schätzung
694
Diversity Management
687
Diversity management
686
Managers
616
Führungskräfte
614
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588
India
556
Indien
554
Lohn
535
Corporate Governance
518
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517
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507
Labour market discrimination
507
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504
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495
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466
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466
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465
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China
447
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434
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Aufsatz in Zeitschrift
Case study
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434
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9
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6
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435
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Han, Heesup
5
Liébana-Cabanillas, Francisco
4
Mattila, Anna S.
4
Rahman, Zillur
4
Azar, Salim L.
3
Chang, Chun-Tuan
3
Khan, Imran
3
Machado, Joana César
3
McLaughlin, Caitlin
3
Salo, Jari
3
Sveinson, Katherine
3
Tjiptono, Fandy
3
Yoon, Hye Jin
3
Arli, Denni
2
Bakir, Aysen
2
Cervera-Taulet, Amparo
2
Chebat, Jean-Charles
2
Chen, Rui
2
Chetioui, Youssef
2
Choi, Hojoon
2
Coleman, Catherine A.
2
Ding, Ying
2
Eisend, Martin
2
Farzana Quoquab
2
Gal, David
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
González, Eva M.
2
Harnish, Richard J.
2
Hatzithomas, Leonidas
2
Haverila, Kai
2
Haverila, Matti J.
2
Hein, Wendy
2
Heinrichs, John H.
2
Hoeber, Larena
2
Hwang, Jinsoo
2
Jang, Soocheong
2
Jihad Mohammad
2
Kalinić, Zoran
2
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Journal of retailing and consumer services
35
Journal of business research : JBR
25
International journal of advertising : the quarterly review of marketing communications
15
International journal of consumer studies
12
International journal of hospitality management
11
Journal of internet commerce
8
The journal of product & brand management
8
The journal of brand management : an international journal
7
International journal of retail & distribution management
6
Journal of global marketing
6
Journal of international consumer marketing
6
Journal of travel and tourism marketing
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of promotion management : innovations in planning and applied research
5
Applied economics
4
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
Journal of fashion marketing and management
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
Young consumers : insight and ideas for responsible marketers
4
Corporate social responsibility and environmental management
3
European journal of marketing : EJM
3
Global business review
3
International journal of advertising : the review of marketing communications
3
International journal of emerging markets
3
Journal of business ethics : JBE
3
Journal of consumer marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality marketing & management
3
Journal of marketing research
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of strategic marketing
3
Journal of vacation marketing
3
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ECONIS (ZBW)
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1
Does character's
gender
matter in inspirational brand story? : exploring the moderating effect of
gender
role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
2
Transgender and
gender
diverse consumers on navigating the stigmatized process of
gender
affirmation in the Central Plains USA
Meyer, Heather M.
;
Mocarski, Richard
;
Holt, Natalie R.
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 185-213
Persistent link: https://www.econbiz.de/10014292079
Saved in:
3
Selling
gender
through kids' sport team merchandise : a multimodal critical discourse analysis
Sveinson, Katherine
;
Macaulay, Charles D. T.
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10014633197
Saved in:
4
How does femvertising work in a patriarchal context? : an unwavering consumer perspective
Amir, Aleena
;
Roca, David
;
Sadaf, Lubaba
;
Obaid, Asfia
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 170-186
Persistent link: https://www.econbiz.de/10014494113
Saved in:
5
Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Saved in:
6
Boys go, girls go along : exploring
gender
and price differences regarding themes present on children’s graphic t-shirts
Lapierre, Matthew A.
;
Ashtaputre, Anjali
;
Aubrey, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10013367912
Saved in:
7
Love or like :
gender
effects in emotional expression in online reviews
Abdul-Ghani, Eathar
;
Kim, Jungkeun
;
Kwon, Junbum
;
Hyde, …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3592-3616
Persistent link: https://www.econbiz.de/10013457462
Saved in:
8
College choice & the consumer : the impact of
gender
on higher education enrollment
Prach, Jessica
;
Johnson, Ane Turner
;
Ferguson, Sarah
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
Saved in:
9
How do
gender
attitudes influence the relationships between perceived desirability, perceived feasibility and social entrepreneurial intentions?
Lopes, João
;
Gomes, Sofia
;
Dias, Claudia
- In:
International journal of gender and entrepreneurship
16
(
2024
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10014514234
Saved in:
10
Trust the facts : the impact of reviews' written style and subject-focus on peer-to-peer accommodation consumption
Shin, Hhye Won
;
Fan, Alei
;
Wu, Luorong
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 249-276
Persistent link: https://www.econbiz.de/10014633470
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