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~accessRights:"restricted"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
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Leveraging computer-mediated marketing environments
2
AI-driven marketing research and data analytics
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Channel strategies and marketing mix in a connected world
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
De Gruyter handbook of media economics
1
Digital Business in Africa : Social Media and Related Technologies
1
European Advertising Academy
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Global business value innovations : building innovation capabilities for business strategies
1
Handbook of research on customer engagement
1
Handbook of research on digital transformation management and tools
1
Market investigations : a new competition tool for Europe?
1
Online reputation management in destination and hospitality : what we know, what we need to know
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Responsible Innovation Management
1
SpringerLink / Bücher
1
Strategic system assurance and business analytics
1
Strategic uses of social media for improved customer retention
1
The Oxford handbook of pricing management
1
The Oxford handbook of the digital economy
1
Utilizing gamification in servicescapes for improved consumer engagement
1
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ECONIS (ZBW)
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1
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
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2
The metaverse marketing revolution : how virtual worlds are redefining digital advertising and paving the way for corporate success
Hussain, Muhammad Hamdan
;
Khalil, Shahid
;
Raza Hasan
; …
- In:
AI-driven marketing research and data analytics
,
(pp. 360-377)
.
2024
Persistent link: https://www.econbiz.de/10014559206
Saved in:
3
Reflection of the youth social problems in Russian social advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
Saved in:
4
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
5
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
Saved in:
6
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
7
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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8
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
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9
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
10
Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria
Izogo, Ernest Emeka
;
Eze, Austin Chinonso
;
Mpinganjira, …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 97-126)
.
2022
Persistent link: https://www.econbiz.de/10013282693
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