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~accessRights:"restricted"
~subject:"Advertising"
~subject:"Lieferantenmanagement"
~type:"article"
~type_genre:"Article in journal"
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Search: expert journal of marketing
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Advertising
Lieferantenmanagement
Delphi technique
18
Delphi-Methode
18
Consumer behaviour
15
Konsumentenverhalten
15
Internet marketing
14
Online-Marketing
14
Social Web
11
Social web
11
Viral marketing
11
Virales Marketing
11
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9
Experts
9
Supplier relationship management
7
Delphi method
6
Fuzzy sets
6
Fuzzy-Set-Theorie
6
Online retailing
6
Online-Handel
6
Delphi
5
Game theory
5
Innovation
5
Spieltheorie
5
Beziehungsmarketing
4
Brand management
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Expert system
4
Expertensystem
4
Kundenzufriedenheit
4
Markenführung
4
Relationship marketing
4
Werbung
4
social media
4
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3
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3
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11
research-article
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1
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Kerr, Gayle
2
Egermann, Hauke
1
Fu, Yafan
1
Herzog, Martin
1
Holzmüller, Hartmut H.
1
Hwang, Ki-Soon
1
Johnston, Wesley J.
1
Kainzbauer, Astrid
1
Kang, Fei
1
Kashyap, Ankita
1
Keil, Mark
1
Kembro, Joakim
1
Lakhanpal, Pooja
1
Lepa, Steffen
1
Lings, Ian
1
Liu, Shan
1
Lowe, Sid
1
Lu, Yaobin
1
Mora Cortez, Roberto
1
Näslund, Dag
1
Olhager, Jan
1
Richards, Jef
1
Rod, Michel
1
Schlüchter, Jan
1
Schoenrock, Andreas
1
Schultz, Don E.
1
Steffens, Jochen
1
Tong, Suk Chong
1
Wang, Lin
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of business performance and supply chain modelling
1
International journal of production economics
1
International journal of project management : the journal of The International Project Management Association
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of organizational change management
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
11
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1
Perceived risk and the interplay
of
expert
endorsement, corporate image and investment knowledge in mutual fund advertising
Tong, Suk Chong
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 179-189
Persistent link: https://www.econbiz.de/10011975279
Saved in:
2
The future
of
B2B
marketing
theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
3
Exploring the perceived value
of
social practice theories for business-to-business
marketing
managers
Lowe, Sid
;
Rod, Michel
;
Kainzbauer, Astrid
;
Hwang, Ki-Soon
- In:
Journal of organizational change management
29
(
2016
)
5
,
pp. 751-768
Persistent link: https://www.econbiz.de/10011619336
Saved in:
4
Understanding critical risks
of
business process outsourcing from the vendor perspective : a dyadic comparison Delphi study
Liu, Shan
;
Keil, Mark
;
Wang, Lin
;
Lu, Yaobin
- In:
Information & management : the internat. journal of …
60
(
2023
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014459268
Saved in:
5
Development
of
levels
of
buyer-supplier collaboration : a Delphi study
Kashyap, Ankita
;
Lakhanpal, Pooja
- In:
International journal of business performance and …
13
(
2022
)
1
,
pp. 27-52
Persistent link: https://www.econbiz.de/10013198524
Saved in:
6
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
7
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
8
How to foster contractors' cooperative behavior in the Chinese construction industry : direct and interaction effects
of
power and contract
Zhang, Sujuan
;
Fu, Yafan
;
Kang, Fei
- In:
International journal of project management : the …
36
(
2018
)
7
,
pp. 940-953
Persistent link: https://www.econbiz.de/10011924432
Saved in:
9
Information sharing across multiple supply chain tiers : a Delphi study on antecedents
Kembro, Joakim
;
Näslund, Dag
;
Olhager, Jan
- In:
International journal of production economics
193
(
2017
),
pp. 77-86
Persistent link: https://www.econbiz.de/10011758246
Saved in:
10
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
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