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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Brand image"
~subject:"Produktinformation"
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Advertising effects
Brand image
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Product information
194
Consumer behaviour
162
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162
Product labelling
51
Warenkennzeichnung
51
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46
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46
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43
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Burton, Scot
7
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2
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Journal of business research : JBR
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6
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6
Food policy : economics planning and politics of food and agriculture
5
International journal of hospitality management
5
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2
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Consumer behaviour and sustainable fashion consumption
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ECONIS (ZBW)
194
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1
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
3
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
4
Information processing of food safety messages : what really matters for restaurant customers?
Shafieizadeh, Kiyan
;
Alotaibi, Salman
;
Tao, Chen-Wei …
- In:
International journal of contemporary hospitality management
35
(
2023
)
10
,
pp. 3638-3661
Persistent link: https://www.econbiz.de/10014334337
Saved in:
5
Product information the more the better? : a moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Yang, Xianchuan
;
Ma, Yin
;
Han, Jiashi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2601-2620
Persistent link: https://www.econbiz.de/10014430270
Saved in:
6
How does origin labelling on food packaging influence consumer product evaluation and choices? : a systematic literature review
Thøgersen, John
- In:
Food policy : economics planning and politics of food …
119
(
2023
),
pp. 1-40
Persistent link: https://www.econbiz.de/10014467540
Saved in:
7
Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
Saved in:
8
How consumer and provider responses to nutritional labelling interact : an online shopping experiment with implications for policy
Robertson, Deirdre A.
;
Andersson, Ylva
;
Lunn, Pete
- In:
Food policy : economics planning and politics of food …
121
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014489034
Saved in:
9
The challenge of a prominent position : decomposing shopping goals in sponsored search advertising
Huang, Qing
;
Shao, Bingjia
;
Li, Xiaoling
;
He, Tao
;
Liu, …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10014233771
Saved in:
10
The effect of information nudges on online purchases of meat alternatives
Segovia, Michelle S.
;
Yu, No-Ya
;
Van Loo, Ellen J.
- In:
Applied economic perspectives and policy
45
(
2023
)
1
,
pp. 106-127
Persistent link: https://www.econbiz.de/10014240068
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