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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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International journal of advertising : the quarterly review of marketing communications
8
The international review of retail, distribution and consumer research
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Handbook of research on customer engagement
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AI-driven intelligent models for business excellence
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Analyzing the strategic role of social networking in firm growth and productivity
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business infrastructure for sustainability in developing economies
1
Business process management journal
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Contemporary trends in innovative marketing strategies
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Digital Business in Africa : Social Media and Related Technologies
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Digital influence on consumer habits : marketing challenges and opportunities
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Emotional, sensory, and social dimensions of consumer buying behavior
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Ethics, social responsibility and sustainability in marketing
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Global business value innovations : building innovation capabilities for business strategies
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Handbook of research on advanced data mining techniques and applications for business intelligence
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Handbook of research on the platform economy and the evolution of e-commerce
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Information technology and management
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International journal of quality and service sciences
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Journal of marketing management : MM
1
Management and inter/intra organizational relationships in the textile and apparel industry
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing in a digital world
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
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Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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2
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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3
Perceived service quality and customer loyalty : a study of online food delivery applications in platform to customer (P2C) service delivery in Sri Lanka
Dasanayaka, Karawita Dasanayakage Dilmi Umayanchana
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 19-36)
.
2024
Persistent link: https://www.econbiz.de/10014552084
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4
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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5
Unethical advertising techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
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6
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
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7
A review : sentiment analysis in conversational data
Gugale, Anisha
;
Majumdar, Anindita
- In:
AI impacts in digital consumer behavior
,
(pp. 170-191)
.
2024
Persistent link: https://www.econbiz.de/10014636271
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8
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
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9
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
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10
How customer relationship management influences business and how it impacts customer satisfaction and loyalty : how has technology impacted CRM?
Sanyal, Anuska
;
Ritwik, P.
- In:
AI-driven intelligent models for business excellence
,
(pp. 167-181)
.
2023
Persistent link: https://www.econbiz.de/10014281382
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