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~subject:"Advertising effects"
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Search: subject_exact:"Mobile business"
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Advertising effects
Mobile business
656
Mobile Business
655
Consumer behaviour
340
Konsumentenverhalten
340
Mobile communications
324
Mobilkommunikation
324
Innovation adoption
229
Innovationsakzeptanz
229
Mobile Anwendung
206
Mobile application
206
Mobile phone
121
Mobiltelefon
121
Electronic money
108
Elektronisches Geld
108
Online retailing
99
Online-Handel
99
Electronic Banking
91
Electronic banking
91
Electronic Commerce
90
Online-Marketing
84
Internet marketing
80
E-commerce
65
Mobile marketing
64
Mobile Marketing
63
Einzelhandel
55
Retail trade
55
Innovation diffusion
52
Innovationsdiffusion
52
Beziehungsmarketing
50
Relationship marketing
50
Customer satisfaction
45
Kundenzufriedenheit
45
Dienstleistungsqualität
44
Service quality
44
Mobile banking
41
USA
39
United States
39
India
38
Indien
38
Mobile commerce
35
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English
22
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Arnita, Devi
2
Ghose, Anindya
2
Kini, Ranjan B.
2
Maseeh, Haroon Iqbal
2
Nasution, Reza Ashari
2
Sárváry, Miklós
2
Aghniadi
1
Ali, Rofin Thirunelvelikaran Mohammed
1
Amoako, George Kofi
1
Andrews, Michelle
1
Aramendia-Muneta, Maria Elena
1
Ashaduzzaman, Md.
1
Azzahra, Dwine Fatimah
1
Bart, Yakov
1
Bautista, John Robert
1
Bazi, Saleh
1
Bhattacharjee, Soumyajit
1
Bolar, Kartikeya
1
Ciappei, Cristiano
1
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Dwivedi, Yogesh Kumar
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Fang, Zheng
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1
Le, Hoang T. P. M.
1
Lin, Trisha T. C.
1
Luo, Xueming
1
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Mittal, Saurabh
1
Molitor, Dominik
1
Mukherjee, Sayan
1
Narang, Unnati
1
Okazaki, Shintaro
1
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International journal of internet marketing and advertising : IJIMA
4
International journal of advertising : the review of marketing communications
2
Technological forecasting & social change : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Faculty & research / Insead : working paper series
1
Information systems management
1
International journal of business innovation and research : IJBIR
1
International journal of technology marketing : IJTMkt
1
Journal of accounting & management information systems : JAMIS
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Marketing in a digital world
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
22
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1
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
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2
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
3
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
4
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
5
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
6
Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Rialti, Riccardo
;
Filieri, Raffaele
;
Zollo, Lamberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 868-891
Persistent link: https://www.econbiz.de/10013209446
Saved in:
7
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
8
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
9
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
10
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
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