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~subject:"Bewertung"
~subject:"Markenführung"
~subject:"Social web"
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Bewertung
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785
Consumer behaviour
365
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365
Online-Marketing
325
Internet marketing
322
Electronic Commerce
282
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280
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277
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277
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157
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139
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139
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Law, Chun Hung Roberts
6
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Nusair, Khaldoon
3
Rita, Paulo
3
Rubio Benito, Natalia
3
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2
Barreda, Albert A.
2
Bilal, Muhammad
2
Bilgihan, Anil
2
Chen, Mu-Chen
2
Díaz, Estrella
2
Fernández-Cavia, José
2
Foroudi, Pantea
2
Gupta, Suraksha
2
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2
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2
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2
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2
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2
Aakash, Aakash
1
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1
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1
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1
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Journal of travel and tourism marketing
7
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7
Journal of retailing and consumer services
6
Technological forecasting & social change : an international journal
6
Global business review
5
Journal of business research : JBR
5
Journal of internet commerce
5
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
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4
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4
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4
SpringerLink / Bücher
4
Tourism management perspectives : TMP
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
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Asia Pacific journal of marketing and logistics
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of Islamic marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international management
2
Journal of management information systems : JMIS
2
Journal of organizational computing and electronic commerce
2
Revista de contabilidad : RC-SAR
2
The journal of product & brand management
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Tourism planning & development
2
Advanced digital marketing strategies in a data-driven era
1
Advances in computational intelligence and robotics (ACIR) book series
1
Advances in web technologies and engineering (AWTE) book series
1
African journal of science, technology, innovation and development : AJSTID
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
222
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1
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
2
Online review analysis-based multi-criteria decision-making for evaluating patient satisfaction : a case study of the Haodf website
Chen, Zi-yu
;
Xiao, Fei
;
Wang, Yi-ting
;
Wang, Ya-nan
; …
- In:
Journal of the Operational Research Society
75
(
2024
)
5
,
pp. 841-859
Persistent link: https://www.econbiz.de/10014555766
Saved in:
3
Writing online and audio stories : crafting nonfiction for websites, podcasts, and social media
Faherty, Anna
-
2024
Persistent link: https://www.econbiz.de/10014493717
Saved in:
4
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
5
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
6
A variant q-sorting methodology for building diagnostic trees
Sabbaghan, Sahar
;
Chua, Cecil Eng Huang
;
Gardner, Lesley A.
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2045-2057
Persistent link: https://www.econbiz.de/10014313910
Saved in:
7
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
8
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
9
Understanding online retail brand equity : a cross-cultural perspective
Farías, Pablo
;
Reyes, Miguel
;
Peláez, Jenny
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 420-430
Persistent link: https://www.econbiz.de/10014276917
Saved in:
10
Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Akram, Umair
;
Ansari, Aisha Rehman
;
Ulhaq, Irfan
;
Chen, Yan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303227
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