//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Wörterbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Messe"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Messe
44
Trade fair
44
Messebeteiligung
11
Trade fair participation
11
B-to-B-Marketing
9
Business-to-business marketing
9
Lieferantenmanagement
8
Supplier relationship management
8
Trade fairs
7
Trade shows
7
Event sector
6
Marketing management
6
Marketingmanagement
6
Trade show
6
Veranstaltungswirtschaft
6
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
trade fairs
5
Business network
4
Exhibition
4
Firm performance
4
Knowledge transfer
4
Unternehmenserfolg
4
Unternehmensnetzwerk
4
Wissenstransfer
4
Bibliometrics
3
Bibliometrie
3
Customer satisfaction
3
Exhibitions
3
Gerechtigkeit
3
Innovation
3
Justice
3
Kundenzufriedenheit
3
Regional cluster
3
Regionales Cluster
3
Welt
3
World
3
trade show
3
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Wörterbuch
Aufsatz in Zeitschrift
5
Aufsatzsammlung
2
Collection of articles of several authors
1
Handbook
1
Handbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
5
Author
All
Balaji, M. S.
1
Boyd, D. Eric
1
Brown, Brian P.
1
Fu, Xiaoxiao
1
Gopalakrishna, Srinath
1
Gȩbarowski, Marcin
1
Jha, Subhash
1
Lawrence, Justin M.
1
Malthouse, Edward C.
1
Mohan, Mayoor
1
Ranjan, Kumar Rakesh
1
Sharma, Arun
1
Siemieniako, Dariusz
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Hospitality and Event Management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An experience-attachment-loyalty model for exhibition attendees : the mediation effect of exhibition attachment
Fu, Xiaoxiao
- In:
International Journal of Hospitality and Event Management
2
(
2019
)
2
,
pp. 109-134
Persistent link: https://www.econbiz.de/10012514991
Saved in:
2
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
3
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
4
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
5
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->