B2B trade fairs and promise management as a relationship marketing concept
Dariusz Siemieniako, Marcin Gȩbarowski
| Year of publication: |
2017
|
|---|---|
| Authors: | Siemieniako, Dariusz ; Gȩbarowski, Marcin |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 16.2017, 3, p. 237-261
|
| Subject: | Interactions | Promise management | Relatinship marketing | B2B trade fair performance | Retail real estate | Case study research | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Messe | Trade fair | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/17539217X15071081721116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011816964