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~accessRights:"restricted"
~subject:"Brand"
~subject:"Deutschland"
~subject:"Markenführung"
~subject:"Social web"
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Brand
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Cosmetics
69
Kosmetik
69
Consumer behaviour
47
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47
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15
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15
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11
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11
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10
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purchase intention
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Abbasi, Amir Zaib
1
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1
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1
Asmat Nizam Abdul Talib
1
Besier, Susanna
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
1
Business & society
1
Global marketing strategies for the promotion of luxury goods
1
Health marketing quarterly
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic business : IJEB
1
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1
International review on public and non-profit marketing
1
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1
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1
Journal of promotion management : innovations in planning and applied research
1
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
1
The journal of applied business research
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
2
Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain
;
Fayyaz, Muhammad Shahzeb
;
Shamim, Amjad
; …
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
Saved in:
3
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
4
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Simay, Attila Endre
;
Wei, Yuling
;
Gyulavári, Tamás
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1569-1598
Persistent link: https://www.econbiz.de/10014315790
Saved in:
5
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
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6
Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Akram, Umair
;
Ansari, Aisha Rehman
;
Ulhaq, Irfan
;
Chen, Yan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303227
Saved in:
7
Sustainable cosmetics and perceived brand image on social networks : comparison between millennial and centennial women
Sahelices-Pinto, César
;
Lanero Carrizo, Ana
;
Vazquez …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 229-247)
.
2023
Persistent link: https://www.econbiz.de/10014320714
Saved in:
8
Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib
;
Shasikala Vadivalu
- In:
International journal of electronic business : IJEB
18
(
2023
)
4
,
pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Saved in:
9
How cosmetic surgeons portray cosmetic procedures through Instagram? : a content analysis on cosmetic surgeons' posts on Instagram
Tootoonchi Tabrizi, Maryam
;
Öztürk, Sevgi Ayşe
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10013356982
Saved in:
10
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
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