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~accessRights:"restricted"
~subject:"Brand"
~subject:"Einzelhandel"
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Brand
Einzelhandel
Beziehungsmarketing
8,462
Relationship marketing
8,462
Consumer behaviour
4,469
Konsumentenverhalten
4,469
Kundenzufriedenheit
2,459
Customer satisfaction
2,458
Dienstleistungsqualität
1,839
Service quality
1,839
Brand management
1,432
Markenführung
1,432
Social Web
1,094
Social web
1,094
Brand image
1,078
Markenimage
1,078
Lieferantenmanagement
867
Supplier relationship management
867
Online-Marketing
866
Internet marketing
860
Customer integration
843
Kundenintegration
841
Markenartikel
698
Retail trade
660
Online retailing
625
Online-Handel
625
Confidence
614
Vertrauen
613
Marketing management
585
Marketingmanagement
585
Electronic Commerce
581
E-commerce
569
Kundenwert
544
Customer value
533
Emotion
461
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457
Kundenservice
454
Betriebliche Wertschöpfung
418
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418
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387
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363
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Article
1,291
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43
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1,256
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1,256
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36
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36
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19
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19
Hochschulschrift
11
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9
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2
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1,317
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Gil Saura, Irene
10
Japutra, Arnold
10
Grewal, Dhruv
9
Khan, Imran
9
Loureiro, Sandra Maria Correia
8
Bang, Nguyen
7
Fetscherin, Marc
7
Han, Heesup
7
Kumar, Vikas
7
Molinillo, Sebastian
7
Sarkar, Abhigyan
7
Fatma, Mobin
6
Guzman, Francisco
6
Johnson, Lester W.
6
King, Ceridwyn
6
Leckie, Civilai
6
Sarkar, Juhi Gahlot
6
Šerić, Maja
6
Ahn, Jiseon
5
Augusto, Mário Gomes
5
Back, Ki-Joon
5
Chen, Jing
5
Ekinci, Yuksel
5
Frasquet Deltoro, Marta
5
Hwang, Jinsoo
5
Noble, Stephanie M.
5
Rahman, Zillur
5
Roggeveen, Anne L.
5
Roy, Sanjit
5
Rubio Benito, Natalia
5
Schramm-Klein, Hanna
5
Wong, Amy
5
Al-Nabhani, Khalid
4
Bijmolt, Tammo H. A.
4
Das, Gopal
4
Das, Manish
4
Dawes, John
4
Gustafsson, Anders
4
Kim, Jinkyung Jenny
4
Klaus, Philipp
4
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Edward Elgar Publishing
1
Organisation for Economic Co-operation and Development
1
Society for Consumer Psychology.
1
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Journal of retailing and consumer services
179
Journal of business research : JBR
91
The journal of product & brand management
47
The journal of brand management : an international journal
39
International journal of retail and distribution management
30
Journal of retailing
29
The international review of retail, distribution and consumer research
28
Journal of strategic marketing
23
Marketing intelligence & planning
22
Psychology & marketing
17
Asia Pacific journal of marketing and logistics
16
Journal of promotion management : innovations in planning and applied research
16
International journal of hospitality management
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
International journal of retail & distribution management
13
SpringerLink / Bücher
13
International journal of market research
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
The journal of services marketing
11
Global business review
10
International journal of contemporary hospitality management
10
Journal of hospitality marketing & management
10
Journal of service management
10
Technological forecasting & social change : an international journal
10
International journal of internet marketing and advertising : IJIMA
9
Journal of fashion marketing and management
9
Journal of internet commerce
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Services marketing quarterly
8
The journal of consumer marketing
8
International journal of production economics
7
Journal of international consumer marketing
7
Journal of marketing
7
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ECONIS (ZBW)
1,334
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
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2
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
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3
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust
Yeboah, Asiamah
;
Afrifa-Yamoah, Ebenezer
- In:
Journal of African business
25
(
2024
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10014513768
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6
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
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7
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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8
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
9
Evaluating the millennial mothers' relationship building process with baby care brands across two emerging economies
Sahoo, Debajani
;
Mishrab, Aditya Shankar
;
Reddy, Hima …
- In:
Journal of Indian business research
16
(
2024
)
2
,
pp. 223-243
Persistent link: https://www.econbiz.de/10014540234
Saved in:
10
Feeling rewarded and entitled to be served : understanding the influence of self- versus regular checkout on customer loyalty
Nusrat, Farhana
;
Huang, Yanliu
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014534518
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