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~accessRights:"restricted"
~subject:"Brand"
~subject:"Pricing strategy"
~subject:"product line"
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1
Behaviour-based pricing for multi-version information goods
Li, Jingyan
;
Ji, Xiang
;
Perera, Sandun C.
- In:
International journal of production research
62
(
2024
)
14
,
pp. 5185-5210
Persistent link: https://www.econbiz.de/10014547455
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2
Rebates offered by a multiproduct firm
Mamadehussene, Samir
- In:
Marketing science
43
(
2024
)
1
,
pp. 178-191
Persistent link: https://www.econbiz.de/10014470135
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3
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
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4
Effects of on-demand product adjustments on firm's pricing and product strategies
Jiang, Baojun
;
Shi, Hongyan
;
Zou, Tianxin
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1252-1270
Persistent link: https://www.econbiz.de/10013164085
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5
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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6
Conflicting quality attributes, distribution channel structure and product line length in quality-based segmentation
Wong, Hartanto
;
Lesmono, Dharma
- In:
IMA journal of management mathematics
30
(
2019
)
1
,
pp. 125-147
Persistent link: https://www.econbiz.de/10012057103
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7
Value dynamics in the secondary market : how pricing and product lines in the primary market affect value retention
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
103
(
2019
),
pp. 89-99
Persistent link: https://www.econbiz.de/10012104101
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8
Glencoe : a tool and a methodology to manage variability within the product development process
Bettinger, Christian
;
Rock, Georg
;
Schmitt, Anna
- In:
International journal of agile systems and management : …
12
(
2019
)
4
,
pp. 332-353
Persistent link: https://www.econbiz.de/10012209207
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9
Does competitive behavior not mean lower prices? : impact of growing demand and limited seat availability in Asia-Pacific commercial aviation industry
Yayla-Kullu, Muge
- In:
Journal of Asia Pacific business
20
(
2019
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012180199
Saved in:
10
Selling the premium in freemium
Gu, Xian
;
Kannan, P. K.
;
Ma, Liye
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 10-27
Persistent link: https://www.econbiz.de/10011955015
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