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~accessRights:"restricted"
~subject:"Brand"
~subject:"Viral marketing"
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Search: subject_exact:"Impact of advertising"
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Brand
Viral marketing
Advertising effects
2,813
Werbewirkung
2,813
Consumer behaviour
1,721
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1,721
Advertising
1,720
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1,703
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966
Internet marketing
965
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611
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611
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505
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501
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350
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264
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214
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advertising
207
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147
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140
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Virales Marketing
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110
Television advertising
110
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Dens, Nathalie
5
Pelsmacker, Patrick de
5
Septianto, Felix
5
King, Karen Whitehill
4
Ko, Eunju
4
Romaniuk, Jenni
4
Bauer, Hans H.
3
Bernritter, Stefan F.
3
Dwivedi, Yogesh Kumar
3
Fossen, Beth L.
3
Huh, Jisu
3
Mansoor, Mahnaz
3
Mäder, Ralf
3
Sreejesh, S.
3
Srivastava, R. K.
3
Aitken, Robert
2
Arora, Nilesh
2
Avramova, Yana R.
2
Bailey, Ainsworth Anthony
2
Baxter, Stacey M.
2
Boerman, Sophie C.
2
Calvert, Gemma
2
Chan, Fong Yee
2
Chang, Hua
2
Chen, Huan
2
Choi, Chang-Won
2
Choi, Yung Kyun
2
Cohen, Justin
2
Davtyan, Davit
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Du, Rex Yuxing
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2
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2
Foti, Lianne
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Ghosh, Tathagata
2
Gierl, Heribert
2
Gistri, Giacomo
2
Hartnett, Nicole
2
Hayes, Jameson L.
2
Herrmann, Jean-Luc
2
Hill, Shawndra
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Journal of business research : JBR
31
International journal of advertising : the review of marketing communications
21
Journal of marketing communications
21
The journal of product & brand management
20
Journal of retailing and consumer services
15
Journal of promotion management : innovations in planning and applied research
14
International journal of advertising : the quarterly review of marketing communications
12
International journal of internet marketing and advertising : IJIMA
10
The journal of brand management : an international journal
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Psychology & marketing
9
Marketing letters : a journal of research in marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of the Academy of Marketing Science
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of promotion management : JPM
5
Journal of global fashion marketing : JGfM
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
European journal of marketing
3
European journal of marketing : EJM
3
European journal of operational research : EJOR
3
International journal of hospitality management
3
Journal of advertising research
3
Journal of current issues and research in advertising
3
Journal of international trade & commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing : ZFP ; journal of research and management
3
Quantitative marketing and economics : QME
3
The journal of consumer marketing
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Corporate communications : an international journal
2
Electronic commerce research
2
EuroMed journal of business
2
Information systems research : ISR
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
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ECONIS (ZBW)
372
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1
Making ads stick : role of metaphors in improving advertising memory
Beard, Elizabeth
;
Henninger, Nicole M.
;
Venkatraman, Vinod
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
Saved in:
2
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
5
"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
Saved in:
6
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
7
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
9
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
10
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
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