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~subject:"Brand equity"
~subject:"Relationship marketing"
~subject:"Tourism marketing"
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Brand equity
Relationship marketing
Tourism marketing
Brand image
4,768
Markenimage
4,768
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3,596
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3,596
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3,483
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1,760
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1,729
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1,078
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636
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569
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466
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466
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354
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354
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12
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11
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10
Kumar, Vikas
10
Ekinci, Yuksel
9
Wong, IpKin Anthony
9
King, Ceridwyn
8
Liu, Chih-Hsing
8
Pike, Steven
8
Rahman, Zillur
8
Stylidis, Dimitrios
8
Hyun, Sunghyup Sean
7
Johnson, Lester W.
7
Leckie, Civilai
7
Molinillo, Sebastian
7
Rather, Raouf Ahmad
7
Veloutsou, Cleopatra
7
Šerić, Maja
7
Bang, Nguyen
6
Fatma, Mobin
6
Foroudi, Pantea
6
Hollebeek, Linda D.
6
Hwang, Jinsoo
6
Kaushik, Arun Kumar
6
Sarkar, Abhigyan
6
Sarkar, Juhi Gahlot
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Shuv-Ami, Avichai
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Sreejesh, S.
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Ahn, Jiseon
5
Anabila, Peter
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Augusto, Mário Gomes
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Berenguer Contrí, Gloria
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Campo, Sara
5
Fetscherin, Marc
5
Kim, Jinkyung Jenny
5
Kotsi, Filareti
5
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5
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Society for Consumer Psychology.
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Journal of business research : JBR
116
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57
Journal of travel and tourism marketing
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
Tourism management perspectives : TMP
33
International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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Journal of destination marketing & management
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Journal of vacation marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Marketing intelligence & planning
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Industrial marketing management : the international journal for industrial and high-tech firms
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Psychology & marketing
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Journal of hospitality and tourism insights
15
Journal of marketing communications
15
Tourism review
14
European journal of marketing : EJM
13
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of Islamic marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
European journal of marketing
11
Global business review
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International marketing review
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Technological forecasting & social change : an international journal
10
Tourism and hospitality research : THR
10
International journal of sports marketing & sponsorship
9
International review on public and non-profit marketing
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ECONIS (ZBW)
1,639
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Thi Tra My Le
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
Saved in:
3
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
4
Determinants of learner-centric brand equity for online universities in Gulf countries
Anwar, Syed Aziz
;
Sohail, M. Sadiq
;
Ankit, Ahmed
;
Al …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 301-320
Persistent link: https://www.econbiz.de/10014566972
Saved in:
5
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
6
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
7
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
8
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
9
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
10
Animosity and perceived risk in conflict-ridden tourist destinations
Fuchs, Galia
;
Alvarez, Maria D.
;
Campo, Sara
- In:
Tourism review
79
(
2024
)
3
,
pp. 688-702
Persistent link: https://www.econbiz.de/10014512306
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