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~accessRights:"restricted"
~subject:"Brand image"
~subject:"Online-Marketing"
~subject:"Produktinformation"
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Brand image
Online-Marketing
Produktinformation
Product information
195
Consumer behaviour
163
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163
Product labelling
52
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52
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46
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46
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44
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43
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43
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7
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2
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Journal of business research : JBR
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6
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6
Food policy : economics planning and politics of food and agriculture
5
International journal of hospitality management
5
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ECONIS (ZBW)
195
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1
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
Navigating through nutrition labeling effects : a second-order meta-analysis
Zlatevska, Natalina
;
Barton, Belinda
;
Dubelaar, Chris
; …
- In:
Journal of public policy & marketing
43
(
2024
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10014635375
Saved in:
3
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
4
Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
Saved in:
5
The challenge of a prominent position : decomposing shopping goals in sponsored search advertising
Huang, Qing
;
Shao, Bingjia
;
Li, Xiaoling
;
He, Tao
;
Liu, …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10014233771
Saved in:
6
The effect of information nudges on online purchases of meat alternatives
Segovia, Michelle S.
;
Yu, No-Ya
;
Van Loo, Ellen J.
- In:
Applied economic perspectives and policy
45
(
2023
)
1
,
pp. 106-127
Persistent link: https://www.econbiz.de/10014240068
Saved in:
7
Consumer responses to firms' voluntary disclosure of information : evidence from calorie labeling by starbucks
Avery, Rosemary J.
;
Cawley, John H.
;
Eddelbuettel, …
- In:
American Journal of Health Economics : AJHE official …
9
(
2023
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10013548042
Saved in:
8
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
9
Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition
Costa Filho, Murilo Carrazedo
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
Saved in:
10
Dynamics of demand-side and supply-side responses to front-of-pack nutrition labels : a narrative review
De Marchi, Elisa
;
Cavaliere, Alessia
;
Pucillo, Flavia
; …
- In:
European review of agricultural economics
50
(
2023
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10014313250
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