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~accessRights:"restricted"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
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Consumer behaviour
25,334
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25,324
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4,237
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4,236
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3,787
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3,787
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3,350
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2,834
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2,833
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2,480
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2,409
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2,409
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2,374
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2,372
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2,214
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1,970
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1,934
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1,718
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1,718
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1,663
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1,663
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1,654
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1,528
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1,528
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1,409
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1,398
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1,396
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1,392
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1,353
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1,329
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1,303
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1,158
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1,155
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977
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977
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957
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Han, Heesup
38
Loureiro, Sandra Maria Correia
26
Hollebeek, Linda D.
21
Filieri, Raffaele
19
Japutra, Arnold
19
Mattila, Anna S.
19
Sreejesh, S.
19
Guzman, Francisco
18
Park, Jungkun
18
Paul, Justin
18
Bang, Nguyen
17
Dwivedi, Yogesh Kumar
17
Phau, Ian
16
Prentice, Catherine
16
Sarkar, Abhigyan
16
Diamantopoulos, Adamantios
15
Rather, Raouf Ahmad
15
Ahn, Jiseon
14
Johnson, Lester W.
14
Line, Nathaniel D.
14
Liu, Chih-Hsing
14
Melewar, T. C.
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Ekinci, Yuksel
13
Foroudi, Pantea
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12
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12
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Lee, Seonjeong
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Prashar, Sanjeev
12
Roy, Sanjit
12
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11
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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201
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158
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109
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97
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91
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90
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87
International journal of contemporary hospitality management
81
Journal of promotion management : innovations in planning and applied research
78
Technological forecasting & social change : an international journal
78
Psychology & marketing
76
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Journal of international consumer marketing
75
Journal of strategic marketing
74
International journal of internet marketing and advertising : IJIMA
72
International journal of advertising : the review of marketing communications
68
International journal of consumer studies
65
Journal of Islamic marketing
64
Marketing intelligence & planning
62
Journal of marketing management : JMM ; journal of the Academy of Marketing
61
Tourism management : research, policies, practice
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Journal of internet commerce
59
The service industries journal
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Service business
54
European journal of marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of marketing
52
Journal of the Academy of Marketing Science
52
Journal of global marketing
49
Services marketing quarterly
47
European journal of marketing : EJM
45
International marketing review
43
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
7,371
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1
Buyer behaviour modelling of rural online purchase intention using logistic regression
Arumugam, Thangaraja
;
Hameed, S. Shahul
;
Sanjeev, M. A.
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10014316668
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2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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6
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
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7
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
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8
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
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9
Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika
;
Pandey, Amit Kumar
- In:
International journal of public sector performance …
12
(
2023
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10014430781
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10
Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda
;
Sousa, Bruno
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012873358
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