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~subject:"Brand management"
~subject:"Brand"
~subject:"Emotion"
~subject:"Werbewirkung"
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International journal of consumer studies
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Impulsive buying in buyer-seller service encounters
Ali, Fayaz
;
Tauni, Muhammad Zubair
;
Butt, Asad Hassan
; …
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014576031
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2
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
3
Dual envy influences online shoppers' intention to purchase luxury counterfeits
Gupta, Tanvi
;
Lyndem, Preeti Krishnan
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014531688
Saved in:
4
Consumer embarrassment : a systematic literature review and research agenda
Sangwan, Vaishali
;
Maity, Moutusy
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014531691
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5
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
6
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
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7
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
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8
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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9
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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10
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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