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~subject:"Brand management"
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Brand management
Relationship marketing
8,411
Beziehungsmarketing
8,409
Consumer behaviour
4,439
Konsumentenverhalten
4,437
Customer satisfaction
2,449
Kundenzufriedenheit
2,445
Service quality
1,831
Dienstleistungsqualität
1,829
Markenführung
1,423
Social Web
1,088
Social web
1,088
Brand image
1,070
Markenimage
1,070
Lieferantenmanagement
860
Supplier relationship management
860
Online-Marketing
858
Internet marketing
854
Customer integration
836
Kundenintegration
834
Brand
705
Markenartikel
693
Einzelhandel
660
Retail trade
658
Online retailing
622
Online-Handel
622
Confidence
613
Vertrauen
612
Marketing management
579
Electronic Commerce
578
Marketingmanagement
578
E-commerce
566
Kundenwert
541
Customer value
531
Emotion
459
Customer service
455
Kundenservice
451
Betriebliche Wertschöpfung
414
Value creation
414
Viral marketing
385
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58
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26
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1,390
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Loureiro, Sandra Maria Correia
16
Khan, Imran
14
Rather, Raouf Ahmad
12
Han, Heesup
11
Hollebeek, Linda D.
11
Rahman, Zillur
11
Japutra, Arnold
10
Kumar, Vikas
10
Ahn, Jiseon
9
King, Ceridwyn
9
Guzman, Francisco
8
Sarkar, Abhigyan
8
Sarkar, Juhi Gahlot
8
Veloutsou, Cleopatra
8
Back, Ki-Joon
7
Fatma, Mobin
7
Fetscherin, Marc
7
Gil Saura, Irene
7
Kim, Jinkyung Jenny
7
Kunkel, Thilo
7
Leckie, Civilai
7
Šerić, Maja
7
Ekinci, Yuksel
6
Hwang, Jinsoo
6
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Kaushik, Arun Kumar
6
Ko, Eunju
6
Lee, Seonjeong
6
Theobald, Elke
6
Zarantonello, Lia
6
Andreini, Daniela
5
Augusto, Mário Gomes
5
Bang, Nguyen
5
Chen, Qimei
5
Hajli, Nick
5
Harrigan, Paul
5
Iglesias, Oriol
5
Islam, Jamid Ul
5
Molinillo, Sebastian
5
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Springer Fachmedien Wiesbaden
8
Edward Elgar Publishing
1
ICORIA <17., 2018, Valencia>
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
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Journal of business research : JBR
116
Journal of retailing and consumer services
89
The journal of product & brand management
66
The journal of brand management : an international journal
52
International journal of hospitality management
37
SpringerLink / Bücher
26
Journal of promotion management : innovations in planning and applied research
25
Asia Pacific journal of marketing and logistics
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of strategic marketing
22
Marketing intelligence & planning
21
International journal of contemporary hospitality management
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
12
European journal of marketing : EJM
11
International journal of market research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing analytics : JMA
11
European journal of marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Tourism management : research, policies, practice
10
Global business review
9
Journal of marketing management : MM
9
Journal of service management
9
Business horizons
8
Journal of Islamic marketing
8
Journal of consumer marketing
8
Journal of fashion marketing and management
8
Journal of international consumer marketing
8
Journal of internet commerce
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
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ECONIS (ZBW)
1,423
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1
Brand crisis and
customer
relationship
management
on social media : evidence from a natural experiment from the airline industry
Al Balawi, Ramah
;
Hu, Yuheng
;
Qiu, Liangfei
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 442-462
Persistent link: https://www.econbiz.de/10014323695
Saved in:
2
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
3
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
Social
customer
relationship
management
: a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
6
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
7
Customer service quality, emotional brand attachment and customer citizenship behaviors : findings from an emerging higher education market
Sharif, Khurram
;
Lemine, Mouna Sidi
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 18-43
Persistent link: https://www.econbiz.de/10014566927
Saved in:
8
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
9
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
10
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
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