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~accessRights:"restricted"
~subject:"Climate change"
~subject:"Markenführung"
~type_genre:"Conference paper"
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Markenführung
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Journal of marketing management : MM
5
The journal of brand management : an international journal
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Designing and communicating experience
3
The international review of retail, distribution and consumer research
3
Ethics, social responsibility and sustainability in marketing
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International studies of management and organization
2
Journal of retailing and consumer services
2
The journal of consumer marketing
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
COVID-19, Supply Chain, Climate Change, and Sustainable Development in Africa : Current Business Issues in African Countries (CBIAC) Conference, Staten Island, NY, USA, April 7-8, 2022
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Islamic Finance, FinTech, and the Road to Sustainability : Reframing the Approach in the Post-Pandemic Era
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of purchasing and supply management
1
Management for sustainable and inclusive development in a transforming Asia
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Perspectives on financial and corporate strategies
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
The European journal of finance
1
The impact of globalization on international finance and accounting : 18th Annual Conference on Finance and Accounting (ACFA)
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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1
Non-profit foundation and brand alliances as a reputation
management
tool
Kırcova, İbrahim
;
Gürce, Merve Yanar
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 157-171)
.
2019
Persistent link: https://www.econbiz.de/10012104177
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2
Corporte conflict
management
on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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3
The role of green sukuk in maqasid Al-Shariah and SDGs : evidence from Indonesia
Musari, Khairunnisa
;
Hidayat, Sutan Emir
- In:
Islamic Finance, FinTech, and the Road to …
,
(pp. 181-203)
.
2023
Persistent link: https://www.econbiz.de/10013555884
Saved in:
4
Synergies between COVID-19, supply chain, sustainable development, and climate change : lessons from UNCTAD
Carter, Shani D.
- In:
COVID-19, Supply Chain, Climate Change, and Sustainable …
,
(pp. 3-7)
.
2023
Persistent link: https://www.econbiz.de/10014301378
Saved in:
5
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
6
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
7
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
8
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
9
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
10
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
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