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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Fundraising"
~subject:"Higher education institution"
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Search: subject:"Nonprofit-Marketing"
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Consumer behaviour
Fundraising
Higher education institution
Nonprofit-Marketing
235
Nonprofit marketing
234
Nonprofit-Organisation
131
Nonprofit organization
130
Charity
53
Wohltätigkeit
53
Charitable organization
50
Gemeinnützige Organisation
50
Marketing management
47
Marketingmanagement
47
Konsumentenverhalten
41
Brand management
32
Markenführung
32
Advertising effects
23
Altruism
23
Altruismus
23
Internet marketing
23
Online-Marketing
23
Werbewirkung
23
Hochschule
22
Social Web
21
Social web
21
Beziehungsmarketing
19
Relationship marketing
19
Brand image
18
Markenimage
17
Motivation
17
nonprofit marketing
16
Cause-Related Marketing
15
Cause-related marketing
15
Emotion
15
Nonprofit management
15
Nonprofit-Management
15
USA
15
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15
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14
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Urselmann, Michael
4
Choi, Jungsil
3
Filo, Kevin
3
Inoue, Yuhei
3
Singh, Surendra N.
3
Bae, Mikyeung
2
Bennett, Roger
2
Cao, Xiaoxia
2
Fechner, David
2
Harris, Erica E.
2
Hyde, Fran
2
Knoll, Thorsten
2
Koksal, Ahmet
2
Li, Yexin Jessica
2
Mitchell, Sarah-Louise
2
Mogaji, Emmanuel
2
Rangan, Priyamvadha
2
Sargeant, Adrian
2
Shang, Jen
2
Townsend, Claudia
2
Abrahams, Alan S.
1
Adena, Maja
1
Adomaviciute, Karina
1
Agyemang, Isaac
1
Aji, Hendy Mustiko
1
Al-Shamali, Sarah
1
Al-Wugayan, Adel A. A.
1
AlMutairi, Shihanah
1
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1
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1
Armson, Meriel
1
Awad, Manar
1
Ayoubi, Rami M.
1
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1
Bakini, Fatma
1
Banerjee, Somak
1
Bang, Nguyen
1
Barrios, Andrés
1
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1
Bay, Darlene D.
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Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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International review on public and non-profit marketing
19
International journal of nonprofit & voluntary sector marketing
10
Journal of nonprofit & public sector marketing
9
Journal of philanthropy and marketing
8
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
International journal of nonprofit and voluntary sector marketing
5
Nonprofit management & leadership
5
Journal of business research : JBR
4
Journal of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Nonprofit and voluntary sector quarterly
2
Routledge studies in marketing
2
Sport management review
2
Springer Reference Wirtschaft
2
Springer eBook Collection
2
American journal of business
1
Australasian marketing journal
1
Behavioral research in accounting
1
Discussion papers / CEPR
1
Edward Elgar E-Book Archive
1
Essentials
1
European journal of marketing
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Business Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
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ECONIS (ZBW)
142
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1
The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong
;
Yoon, Youngmin
;
Zhang, James J.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
Saved in:
2
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
3
Deep pockets or empty coffers? : functional expenses, contribution revenue and the ability of nonprofits to pivot during COVID-19
Burke-Kolehmainen, Cari
;
Intindola, Melissa
- In:
American journal of business
39
(
2024
)
2
,
pp. 65-95
Persistent link: https://www.econbiz.de/10014550338
Saved in:
4
Approaches to charitable giving and perceptions of organizational effectiveness among midlevel donors
Halvorsen, Cal J.
;
Lynch, Johanna
;
Brown, Sylvia
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
53
(
2024
)
4
,
pp. 926-947
Persistent link: https://www.econbiz.de/10014581598
Saved in:
5
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
6
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
7
Social media and nonprofit fundraising : the influence of Facebook likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
8
Pronouns, positioning, and persuasion in top nonprofits' donor appeals
Lentz, Paula
;
Getchell, Kristen
;
Dubinsky, James
;
Kerr, …
- In:
International journal of business communication : IJBC …
61
(
2024
)
3
,
pp. 524-548
Persistent link: https://www.econbiz.de/10014635870
Saved in:
9
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
10
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
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