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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Consumer behaviour
Online-Marketing
Relationship marketing
Electronic Commerce
5,666
E-commerce
5,596
Online retailing
2,413
Online-Handel
2,411
Konsumentenverhalten
1,564
Internet
977
Digitalisierung
869
Internet marketing
869
Digitization
819
Social Web
774
Social web
774
Digital platform
696
Digitale Plattform
696
Beziehungsmarketing
583
e-commerce
535
Einzelhandel
518
Retail trade
510
Informationstechnik
438
Information technology
427
Customer satisfaction
390
Kundenzufriedenheit
385
Geschäftsmodell
340
Supply chain
337
Service quality
336
Lieferkette
331
Dienstleistungsqualität
330
Business model
328
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316
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316
Welt
314
World
314
Lieferantenmanagement
309
Supplier relationship management
309
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305
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301
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287
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276
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2,087
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Lammenett, Erwin
9
Law, Chun Hung Roberts
8
Akram, Umair
7
Dwivedi, Yogesh Kumar
6
Frasquet Deltoro, Marta
6
Hjort, Klas
6
Lobel Trong Thuy Tran
6
Martínez-López, Francisco J.
6
Mou, Jian
6
Schumann, Jan Hendrik
6
Tan, Yong
6
Cheng, T. C. E.
5
Guo, Xiaolong
5
Kollmann, Tobias
5
Kumar, Satinder
5
Kumar, Vinod
5
Li, Minqiang
5
Quach, Sara
5
Ratten, Vanessa
5
Schultz, Carsten D.
5
Shang, Jennifer
5
Silva, Susana C.
5
Thaichon, Park
5
Ahuja, Vandana
4
Baier, Daniel
4
Benbasat, Izak
4
Chen, Lin
4
Choi, Jeonghye
4
Cui, Geng
4
Decarolis, Francesco
4
Duan, Yongrui
4
Duarte, Paulo
4
Gielens, Katrijn
4
Hellström, Daniel
4
Holsing, Christian
4
Moriuchi, Emi
4
Nan, Guofang
4
Oh, Wonseok
4
Olbrich, Rainer
4
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IGI Global
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5
OECD
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Edward Elgar Publishing
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NetLibrary, Inc
2
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2
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
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Information Resources Management Association
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Digital Economy <2., 2017, Sidi Bou Said>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Scientific-Practical Conference <2022, Online>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Ludwig-Maximilians-Universität München
1
Peter Lang GmbH
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Technische Universität Braunschweig
1
Universität Siegen
1
ebrary, Inc
1
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Journal of retailing and consumer services
144
Journal of business research : JBR
70
Electronic commerce research
48
Journal of internet commerce
44
SpringerLink / Bücher
41
Journal of management information systems : JMIS
37
Information systems research : ISR
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
Technological forecasting & social change : an international journal
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
International journal of electronic marketing and retailing : IJEMR
22
The international review of retail, distribution and consumer research
21
Journal of retailing
20
Springer eBook Collection
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
European journal of operational research : EJOR
18
Information systems and e-business management : ISeB
18
International journal of hospitality management
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
International journal of electronic business : IJEB
16
International journal of retail and distribution management
16
The journal of business & industrial marketing
16
International journal of internet marketing and advertising : IJIMA
15
International journal of retail & distribution management
15
Global business review
14
International journal of business information systems : IJBIS
14
International journal of electronic commerce : IJEC
14
Journal of travel and tourism marketing
14
International journal of industrial organization
13
International journal of production economics
13
International journal of public sector performance management : IJPSPM
13
Marketing science
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of consumer studies
12
Journal of marketing
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
2,156
Other ZBW resources
17
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1
Consumer behaviour in cross-border
e-commerce
: systematic literature review and future research agenda
Chen, Jiahe
;
Lan, Yi-chen
;
Chang, Yu-Wei
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2609-2669
Persistent link: https://www.econbiz.de/10014427349
Saved in:
2
Factors influencing online platform engagement in fresh fruit
e-commerce
in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
3
Unveiling digital manipulation and persuasion in
e-commerce
: a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
4
The influence of perceived risk on purchase intention in
e-commerce
: systematic review and research agenda
Phamthi, Van Anh
;
Nagy, Ákos
;
Ngo, Trung Minh
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014576032
Saved in:
5
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
6
The pseudo-flow experience in online shopping
Mitev, Ariel Zoltán
;
Irimiás, Anna
;
Mentes, Mert
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014513567
Saved in:
7
The impact of cue-interaction stimulation on impulse buying intention on virtual reality tourism
e-commerce
platforms
Li, Shugang
;
Zhu, Boyi
;
Yu, Zhaoxu
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1256-1279
Persistent link: https://www.econbiz.de/10014582450
Saved in:
8
Understanding customer's online booking intentions using hotel big data analysis
Chalupa, Stepan
;
Petricek, Martin
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 110-122
Persistent link: https://www.econbiz.de/10014631901
Saved in:
9
Modeling the effects of streamer characteristics and platform affordances in livestreaming
e-commerce
: a mixed-methods approach
Zhou, Xuan
;
Lou, Chen
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 112-139
Persistent link: https://www.econbiz.de/10014514654
Saved in:
10
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
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