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~accessRights:"restricted"
~subject:"Corporate social responsibility"
~subject:"Germany"
~subject:"Unternehmenskultur"
~subject:"Work behaviour"
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Corporate social responsibility
Germany
Unternehmenskultur
Work behaviour
HR marketing
346
Personalmarketing
346
Personalbeschaffung
136
Recruitment
125
Human Resource Management
102
Personalmanagement
102
Corporate reputation
88
Firmenimage
88
Brand management
83
Markenführung
83
Deutschland
64
Employee retention
64
Employer branding
64
Mitarbeiterbindung
64
International marketing
46
Internationales Marketing
46
Internal marketing
43
Markenimage
42
Arbeitszufriedenheit
41
Job satisfaction
41
Brand image
40
internal marketing
38
Highly skilled workers
29
Hochqualifizierte Arbeitskräfte
29
Arbeitskräfte
28
Corporate Social Responsibility
28
Social Web
28
Social web
28
Workforce
28
Corporate culture
25
Arbeitsverhalten
24
Internal communication
24
Interne Kommunikation
24
employer branding
23
Internet marketing
22
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22
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67
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60
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Hesse, Gero
4
Mattmüller, Roland
4
Immerschitt, Wolfgang
3
Stumpf, Marcus
3
Azimi, Mohammad
2
Breyer-Mayländer, Thomas
2
Buckmann, Jörg
2
Busold, Matthias
2
Bustamante, Silke
2
Carlini, Joan
2
Ehlscheidt, Rudi
2
Geschwill, Roland
2
Gilani, Hasan
2
Grace, Debra
2
Klöppner, Matthias
2
Kuchenbuch, Max
2
Lippold, Dirk
2
Pelzeter, Andrea
2
Pfeil, Silko
2
Rechsteiner, Frank
2
Runkel, Christian
2
Sadeghvaziri, Faraz
2
Schuhmacher, Florian
2
Schumacher, Lutz
2
Stotz, Waldemar
2
Süss, Rebekka
2
Wedel, Anne
2
Wolf, Sandra
2
Zerres, Christopher
2
Abdul-Halim Bin Abdul-Majid
1
Aga, Mehmet
1
Ahamad, Faiz
1
Ahammad, Mohammad F.
1
Ahmad, Norzieiriani bt.
1
Akbar Jan N.
1
Aksoy, Nilsah Cavdar
1
Aman-Ullah, Attia
1
Apostolidis, Chrysostomos
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Appel-Meulenbroek, Rianne
1
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28
BestMasters
3
Corporate social responsibility and environmental management
3
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3
International journal of hospitality management
3
Springer eBook Collection
3
essentials
3
Business horizons
2
Familienunternehmen und KMU
2
Innovatives Markenmanagement
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Research
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Springer Gabler Results
2
Springer eBook Collection / Business and Economics
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The marketing review
2
A handbook of management theories and models for office environments and services
1
AMS review : official publication of the Academy of Marketing Science
1
African journal of business and economic research : AJBER
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arbeitspapiere der FOM
1
Asia Pacific business review
1
Asia-Pacific journal of management research and innovation
1
Asian business & management
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Basiswissen Sozialwirtschaft und Sozialmanagement
1
Business, Economics, and Law
1
Business, economics, and law
1
CSR in Rheinland-Pfalz : nachhaltige Entwicklung aus Sicht von Wirtschaft, Wissenschaft, Politik und Zivilgesellschaft
1
CSR und Kleinstunternehmen : die Basis bewegt sich!
1
CSR und Wirtschaftspsychologie : psychologische Strategien zur Förderung nachhaltiger Managemententscheidungen und Lebensstile
1
Chinese management studies
1
Corporate communications : an international journal
1
Corporate social responsibility and diversity management : theoretical approaches and best practices
1
Designing and communicating experience
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ECONIS (ZBW)
127
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1
Is Internal Marketing a declining field? If so, why? : a literature exploration from a hermeneutic perspective
Richardson, Neil
;
Gosnay, Ruth M.
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014494121
Saved in:
2
Who is CSR for in employer branding? : insights on employer branding strategies across industries, educational backgrounds and career styles
Buzzao, Giacomo
;
Rizzi, Francesco
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 1123-1141
Persistent link: https://www.econbiz.de/10014507078
Saved in:
3
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
4
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
5
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
6
The roles of internal marketing and person-organization fit in hospitality employees' life satisfaction : an integration of work and nonwork domains
Trung Dam-Huy Thai
;
Tin Trung Nguyen
;
Chen, Wen-Kuo
;
Au …
- In:
Baltic journal of management : BJM
18
(
2023
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10014331067
Saved in:
7
Does employer branding facilitate the retention of healthcare employees? : a mediation moderation study through organisational identification, psychological involvement, and employ...
Salameh, Anas Abdelsatar Mohammad
;
Aman-Ullah, Attia
; …
- In:
International journal of hospitality management
112
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014334498
Saved in:
8
Interactive influence of work-life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions : two experiments
Ahamad, Faiz
;
Saini, Gordhan K.
;
Jawahar, I. M.
- In:
Asian business & management
22
(
2023
)
4
,
pp. 1215-1242
Persistent link: https://www.econbiz.de/10014374920
Saved in:
9
Commitment of key internal stakeholders during internationalization : challenges of an emerging market culture
Volkova, Natalia V.
;
Plakhotnik, Maria Sergeevna
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10014419317
Saved in:
10
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
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