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Search: subject_exact:"International marketing"
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Deutschland
International marketing
839
Internationales Marketing
821
Consumer behaviour
246
Konsumentenverhalten
246
Brand management
210
Markenführung
210
Marketing management
160
Marketingmanagement
160
Brand image
156
Markenimage
156
Export
146
Globalisierung
137
Globalization
137
Multinationales Unternehmen
137
Transnational corporation
137
International market entry
116
Internationaler Markteintritt
116
Firm performance
105
Unternehmenserfolg
105
SME
92
KMU
91
Welt
81
World
81
Brand
78
Cultural identity
75
Kulturelle Identität
75
Markenartikel
75
China
69
Emerging economies
65
Schwellenländer
65
Designation of origin
62
Export sector
62
Exportwirtschaft
62
Herkunftsbezeichnung
62
Beziehungsmarketing
51
Relationship marketing
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Advertising
44
Internet marketing
43
National culture
43
Nationalkultur
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Alexander, Andrew
1
Chebbi, Hela
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Christmann, Helen
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Gross, Hellen P.
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Ivens, Björn Sven
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Kadam, Nayan
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Niersbach, Barbara
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Rottler, Maren
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Rösch, Angi
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Schmidbauer, Harald
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Thrassou, Alkis
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Wood, Steve
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International marketing review
1
Marketing intelligence & planning
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
The international review of retail, distribution and consumer research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
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2
Nonprofits' internal marketing and its influence on volunteers' experiences and behavior : a multiple mediation analysis
Gross, Hellen P.
;
Rottler, Maren
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
2
,
pp. 388-416
Persistent link: https://www.econbiz.de/10012006563
Saved in:
3
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
4
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
5
Green segmentation : a cross-national study
Yilmazsoy, Baris
;
Schmidbauer, Harald
;
Rösch, Angi
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886
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