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~accessRights:"restricted"
~subject:"Emotion"
~subject:"Markentreue"
~subject:"Personality psychology"
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Emotion
Markentreue
Personality psychology
Brand loyalty
376
Consumer behaviour
342
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342
Brand management
332
Markenführung
332
Beziehungsmarketing
317
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317
Brand image
263
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263
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249
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249
brand loyalty
99
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91
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91
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88
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88
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50
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21
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brand trust
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Han, Heesup
8
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4
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4
Leckie, Civilai
4
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4
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3
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3
Fernandes, Teresa
3
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3
Huang, Chao-Chin
3
Islam, Jamid Ul
3
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Ekinci, Yuksel
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26
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15
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13
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11
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9
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7
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6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
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Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing analytics : JMA
5
Research
5
Australasian marketing journal
4
Exploring the rise of fandom in contemporary consumer culture
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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4
Journal of international consumer marketing
4
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Marketing intelligence & planning
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Innovatives Markenmanagement
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International journal of consumer studies
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Marketing letters : a journal of research in marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
African journal of economic and management studies : AJEMS
2
Brand the Future : systematische Markenentwicklung im B2B
2
European journal of marketing
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European journal of marketing : EJM
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ECONIS (ZBW)
378
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41
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
42
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
43
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
44
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
45
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
46
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
47
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
48
Signaling, verification, and identification : the way corporate social advocacy generates brand loyalty on social media
Park, Keonyoung
;
Jiang, Hua
- In:
International journal of business communication : IJBC …
60
(
2023
)
2
,
pp. 439-463
Persistent link: https://www.econbiz.de/10014229023
Saved in:
49
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
Saved in:
50
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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