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~accessRights:"restricted"
~subject:"Germany"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
5,570
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5,568
Consumer behaviour
3,783
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3,783
Brand image
3,382
Markenimage
3,382
Brand
2,241
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2,193
Beziehungsmarketing
1,336
Relationship marketing
1,336
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1,026
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875
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875
Advertising effects
583
Werbewirkung
583
Marketing management
474
Marketingmanagement
471
Luxury goods
416
Luxusgüter
416
Advertising
366
Brand loyalty
359
Customer satisfaction
353
Kundenzufriedenheit
353
Werbung
346
Emotion
335
Markentreue
300
Einzelhandel
276
Retail trade
276
Corporate reputation
270
Firmenimage
270
Personality psychology
256
Persönlichkeitspsychologie
256
Viral marketing
256
Virales Marketing
256
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248
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Corporate Social Responsibility
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1,049
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Aufsatz in Zeitschrift
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Loureiro, Sandra Maria Correia
10
Kunkel, Thilo
8
Rita, Paulo
8
Veloutsou, Cleopatra
7
Filieri, Raffaele
6
Hajli, Nick
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Harrigan, Paul
5
Hollebeek, Linda D.
5
Kumar, Jitender
5
Bernritter, Stefan F.
4
Bilro, Ricardo Godinho
4
Bredikhina, Nataliya
4
Chen, Huan
4
Cova, Bernard
4
Dessart, Laurence
4
Dwivedi, Yogesh Kumar
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
Kim, Hye-yŏng
4
Ko, Eunju
4
Ko, Yong Jae
4
Kumar, Vikas
4
Langaro, Daniela
4
Liao, Junyun
4
Popp, Bastian
4
Rahman, Zillur
4
Rana, Nripendra P.
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Swani, Kunal
4
Verlegh, Peeter
4
Asada, Akira
3
Aslam, Wajeeha
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
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3
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Journal of business research : JBR
99
Journal of retailing and consumer services
49
The journal of product & brand management
47
The journal of brand management : an international journal
44
International journal of internet marketing and advertising : IJIMA
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of promotion management : innovations in planning and applied research
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of advertising : the review of marketing communications
19
Journal of marketing communications
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Tourism management : research, policies, practice
15
Journal of internet commerce
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
12
Journal of marketing
12
Business horizons
11
Journal of fashion marketing and management
11
Technological forecasting & social change : an international journal
11
European Sport management quarterly : ESMQ
10
Journal of strategic marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
Psychology & marketing
9
European journal of marketing
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing management : MM
8
European journal of marketing : EJM
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of consumer behaviour
7
Journal of global fashion marketing : JGfM
7
Journal of marketing analytics : JMA
7
Journal of the Academy of Marketing Science
7
Qualitative market research : an international journal
7
Tourism management perspectives : TMP
7
Corporate reputation review : an international journal
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ECONIS (ZBW)
1,049
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1
Leaders' personal
branding
and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
2
Luxury fashion brands at the gates of the Web 3.0 : an analysis of early experimentations with NFTs and the metaverse
Murtas, Gabriele
;
Pedeliento, Giuseppe
;
Mangiò, Federico
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10014529960
Saved in:
3
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India
branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
4
Digital destination
branding
: a framework to define and assess European DMOs practices
Confetto, Maria Giovanna
;
Conte, Francesca
;
Palazzo, Maria
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014458593
Saved in:
5
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
6
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
7
The utilisation of digital media for
branding
start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
8
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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