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~accessRights:"restricted"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Relationship marketing"
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Konsumentenverhalten
Marktforschung
Relationship marketing
Marketing theory
795
Marketingtheorie
529
Marketing
277
Marketing management
139
Marketingmanagement
120
Service-Dominant Logic
111
Service-dominant logic
111
Consumer behaviour
93
Beziehungsmarketing
83
Betriebliche Wertschöpfung
80
Value creation
80
Customer integration
60
Kundenintegration
60
Marketing strategy
60
USA
54
Brand management
51
United States
50
Services marketing
48
Market research
46
Theory
46
Theorie
43
Customer value
38
Kundenwert
38
Bibliometrics
37
Bibliometrie
37
service-dominant logic
37
Dienstleistungsmarketing
36
Marketing philosophy
31
Strategic marketing
31
marketing theory
31
Lieferantenmanagement
30
Supplier relationship management
30
Markenführung
29
Marketing planning
29
Social marketing
29
History
28
B-to-B-Marketing
27
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145
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35
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125
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125
conceptual-paper
9
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6
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5
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research-article
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review
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165
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15
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Grönroos, Christian
6
Malhotra, Naresh K.
6
Tadajewski, Mark
5
Busser, James A.
3
Hunt, Shelby D.
3
Kravets, Olga
3
Shulga, Lenna V.
3
Wieringa, Jaap E.
3
Aghazadeh, Hashem
2
Albinsson, Pia A.
2
Andreini, Daniela
2
Belk, Russell W.
2
Bijmolt, Tammo H. A.
2
Brodie, Roderick J.
2
Chatzidakis, Andreas
2
Crick, James M.
2
Dai, Hua
2
Ehret, Michael
2
Frow, Pennie
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Halinen, Aino
2
Hu, Tao
2
Huber, Frank
2
Hughes, Tim
2
Leeflang, Peter
2
Lim, Weng Marc
2
Maclaran, Pauline
2
Möller, K. E. Kristian
2
Nunan, Daniel
2
Paul, Justin
2
Pauwels, Koen H.
2
Payne, Adrian
2
Pedeliento, Giuseppe
2
Pels, Jaqueline
2
Sandıkçı, Özlem
2
Shamim, Amjad
2
Solerio, Chiara
2
Vafeas, Mario
2
Wübben, Markus
2
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SpringerLink / Bücher
16
Marketing theory
12
Industrial marketing management : the international journal for industrial and high-tech firms
8
AMS review : official publication of the Academy of Marketing Science
6
Journal of business research : JBR
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Review of marketing research
6
Journal of historical research in marketing
5
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of Business & Industrial Marketing
4
Journal of business-to-business marketing
4
Springer eBook Collection / Business and Economics
4
Springer eBook Collection / Business and Management
4
The journal of services marketing
4
Australasian marketing journal
3
European management journal
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of strategic marketing
3
Management Decision
3
The service industries journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International Series in Quantitative Marketing
2
International journal of hospitality management
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International series in quantitative marketing
2
Journal of Consumer Marketing
2
Journal of Historical Research in Marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of macromarketing
2
Journal of marketing theory and practice : JMTP
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Research in consumer behavior
2
Applied Marketing Science /Angewandte Marketingforschung
1
BWL Tourismus 8-2011
1
Betriebswirtschaftliche Schriften
1
Developing digital marketing : relationship perspectives
1
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Source
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ECONIS (ZBW)
163
Other ZBW resources
17
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1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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2
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
3
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
4
In the difference between money and capital, everything happens
Bradshaw, Alan
- In:
Marketing theory
24
(
2024
)
2
,
pp. 205-210
Persistent link: https://www.econbiz.de/10014631393
Saved in:
5
Benchmarking scholarship in consumer research : the p-index of thought leadership
Pham, Michel T.
;
Wu, Alisa Yinghao
;
Wang, Danqi
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10014634450
Saved in:
6
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
7
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
Saved in:
8
Interactive mechanisms to improve service innovation among sports clubs : a consumer perspective
Behnam, Mohsen
;
Sato, Mikihiro
;
Baker, Bradley J.
; …
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10014634935
Saved in:
9
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
10
Clearing the paradigmatic fog : a rejoinder to responses
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 295-299
Persistent link: https://www.econbiz.de/10014433607
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