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~accessRights:"restricted"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject:"Gender"
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Konsumentenverhalten
Gender
5,735
Geschlecht
5,360
Lohnstruktur
2,621
Wage structure
2,621
Weibliche Arbeitskräfte
2,014
Women workers
2,014
Women
1,587
Frauen
1,561
Gender discrimination
1,443
Geschlechterdiskriminierung
1,440
Weibliche Führungskräfte
1,248
Women managers
1,248
gender
1,205
Gender equality
1,166
Gleichberechtigung
1,161
Estimation
691
Schätzung
691
Diversity Management
686
Diversity management
685
Managers
616
Führungskräfte
614
Wages
584
India
554
Indien
552
Lohn
531
Corporate Governance
517
Corporate governance
516
Entrepreneurship
504
Arbeitsmarktdiskriminierung
501
Labour market discrimination
501
Entrepreneurship approach
495
Experiment
472
USA
464
United States
463
Occupational qualification
461
Qualifikation
461
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461
Theorie
460
China
447
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437
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Aufsatz in Zeitschrift
Case study
Article in journal
434
Aufsatz im Buch
9
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9
Conference paper
2
Konferenzbeitrag
2
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English
434
Author
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Han, Heesup
5
Liébana-Cabanillas, Francisco
4
Mattila, Anna S.
4
Rahman, Zillur
4
Azar, Salim L.
3
Chang, Chun-Tuan
3
Khan, Imran
3
Machado, Joana César
3
McLaughlin, Caitlin
3
Salo, Jari
3
Sveinson, Katherine
3
Tjiptono, Fandy
3
Yoon, Hye Jin
3
Arli, Denni
2
Bakir, Aysen
2
Cervera-Taulet, Amparo
2
Chebat, Jean-Charles
2
Chen, Rui
2
Chetioui, Youssef
2
Choi, Hojoon
2
Coleman, Catherine A.
2
Ding, Ying
2
Eisend, Martin
2
Farzana Quoquab
2
Gal, David
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
González, Eva M.
2
Harnish, Richard J.
2
Hatzithomas, Leonidas
2
Haverila, Kai
2
Haverila, Matti J.
2
Hein, Wendy
2
Heinrichs, John H.
2
Hoeber, Larena
2
Hwang, Jinsoo
2
Jang, Soocheong
2
Jihad Mohammad
2
Kalinić, Zoran
2
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Journal of retailing and consumer services
35
Journal of business research : JBR
25
International journal of advertising : the quarterly review of marketing communications
15
International journal of consumer studies
12
International journal of hospitality management
11
Journal of internet commerce
8
The journal of product & brand management
8
The journal of brand management : an international journal
7
International journal of retail & distribution management
6
Journal of global marketing
6
Journal of international consumer marketing
6
Journal of travel and tourism marketing
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of promotion management : innovations in planning and applied research
5
Applied economics
4
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
Journal of fashion marketing and management
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
Young consumers : insight and ideas for responsible marketers
4
Corporate social responsibility and environmental management
3
European journal of marketing : EJM
3
Global business review
3
International journal of advertising : the review of marketing communications
3
International journal of emerging markets
3
Journal of business ethics : JBE
3
Journal of consumer marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality marketing & management
3
Journal of marketing research
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of strategic marketing
3
Journal of vacation marketing
3
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ECONIS (ZBW)
434
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434
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1
Does character's
gender
matter in inspirational brand story? : exploring the moderating effect of
gender
role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
2
Transgender and
gender
diverse consumers on navigating the stigmatized process of
gender
affirmation in the Central Plains USA
Meyer, Heather M.
;
Mocarski, Richard
;
Holt, Natalie R.
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 185-213
Persistent link: https://www.econbiz.de/10014292079
Saved in:
3
Selling
gender
through kids' sport team merchandise : a multimodal critical discourse analysis
Sveinson, Katherine
;
Macaulay, Charles D. T.
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10014633197
Saved in:
4
How does femvertising work in a patriarchal context? : an unwavering consumer perspective
Amir, Aleena
;
Roca, David
;
Sadaf, Lubaba
;
Obaid, Asfia
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 170-186
Persistent link: https://www.econbiz.de/10014494113
Saved in:
5
Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Saved in:
6
Boys go, girls go along : exploring
gender
and price differences regarding themes present on children’s graphic t-shirts
Lapierre, Matthew A.
;
Ashtaputre, Anjali
;
Aubrey, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10013367912
Saved in:
7
Love or like :
gender
effects in emotional expression in online reviews
Abdul-Ghani, Eathar
;
Kim, Jungkeun
;
Kwon, Junbum
;
Hyde, …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3592-3616
Persistent link: https://www.econbiz.de/10013457462
Saved in:
8
College choice & the consumer : the impact of
gender
on higher education enrollment
Prach, Jessica
;
Johnson, Ane Turner
;
Ferguson, Sarah
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
Saved in:
9
How do
gender
attitudes influence the relationships between perceived desirability, perceived feasibility and social entrepreneurial intentions?
Lopes, João
;
Gomes, Sofia
;
Dias, Claudia
- In:
International journal of gender and entrepreneurship
16
(
2024
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10014514234
Saved in:
10
Trust the facts : the impact of reviews' written style and subject-focus on peer-to-peer accommodation consumption
Shin, Hhye Won
;
Fan, Alei
;
Wu, Luorong
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 249-276
Persistent link: https://www.econbiz.de/10014633470
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