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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Konsumentenverhalten
Gender
5,530
Geschlecht
5,146
Lohnstruktur
2,528
Wage structure
2,528
Weibliche Arbeitskräfte
1,923
Women workers
1,923
Women
1,522
Frauen
1,496
Gender discrimination
1,368
Geschlechterdiskriminierung
1,365
Weibliche Führungskräfte
1,182
Women managers
1,182
gender
1,159
Gender equality
1,108
Gleichberechtigung
1,099
Estimation
671
Schätzung
671
Diversity Management
636
Diversity management
635
Managers
590
Führungskräfte
588
Wages
569
India
536
Indien
532
Lohn
517
Arbeitsmarktdiskriminierung
490
Corporate governance
490
Labour market discrimination
490
Corporate Governance
489
Entrepreneurship
489
Entrepreneurship approach
481
Experiment
464
Occupational qualification
456
Qualifikation
456
Theory
449
Theorie
448
USA
441
United States
440
Consumer behaviour
426
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Article
425
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Aufsatz in Zeitschrift
Case study
Article in journal
425
Aufsatz im Buch
8
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8
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
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English
426
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Han, Heesup
5
Liébana-Cabanillas, Francisco
4
Mattila, Anna S.
4
Rahman, Zillur
4
Azar, Salim L.
3
Chang, Chun-Tuan
3
Khan, Imran
3
Machado, Joana César
3
McLaughlin, Caitlin
3
Salo, Jari
3
Tjiptono, Fandy
3
Yoon, Hye Jin
3
Arli, Denni
2
Bakir, Aysen
2
Cervera-Taulet, Amparo
2
Chebat, Jean-Charles
2
Chen, Rui
2
Chetioui, Youssef
2
Choi, Hojoon
2
Coleman, Catherine A.
2
Ding, Ying
2
Eisend, Martin
2
Farzana Quoquab
2
Gal, David
2
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
González, Eva M.
2
Harnish, Richard J.
2
Hatzithomas, Leonidas
2
Haverila, Kai
2
Haverila, Matti J.
2
Hein, Wendy
2
Heinrichs, John H.
2
Hoeber, Larena
2
Hwang, Jinsoo
2
Jang, Soocheong
2
Jihad Mohammad
2
Kalinić, Zoran
2
Kim, DongHee
2
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Journal of retailing and consumer services
35
Journal of business research : JBR
24
International journal of advertising : the quarterly review of marketing communications
15
International journal of consumer studies
12
International journal of hospitality management
11
Journal of internet commerce
8
The journal of product & brand management
8
The journal of brand management : an international journal
7
International journal of retail & distribution management
6
Journal of global marketing
6
Journal of international consumer marketing
6
Journal of travel and tourism marketing
6
International journal of electronic marketing and retailing : IJEMR
5
Applied economics
4
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
Journal of fashion marketing and management
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
Global business review
3
International journal of advertising : the review of marketing communications
3
International journal of emerging markets
3
Journal of business ethics : JBE
3
Journal of consumer marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality marketing & management
3
Journal of marketing research
3
Journal of strategic marketing
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
426
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1
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426
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date (oldest first)
1
Does character's
gender
matter in inspirational brand story? : exploring the moderating effect of
gender
role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
2
Transgender and
gender
diverse consumers on navigating the stigmatized process of
gender
affirmation in the Central Plains USA
Meyer, Heather M.
;
Mocarski, Richard
;
Holt, Natalie R.
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 185-213
Persistent link: https://www.econbiz.de/10014292079
Saved in:
3
How does femvertising work in a patriarchal context? : an unwavering consumer perspective
Amir, Aleena
;
Roca, David
;
Sadaf, Lubaba
;
Obaid, Asfia
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 170-186
Persistent link: https://www.econbiz.de/10014494113
Saved in:
4
Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Saved in:
5
Love or like :
gender
effects in emotional expression in online reviews
Abdul-Ghani, Eathar
;
Kim, Jungkeun
;
Kwon, Junbum
;
Hyde, …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3592-3616
Persistent link: https://www.econbiz.de/10013457462
Saved in:
6
Boys go, girls go along : exploring
gender
and price differences regarding themes present on children’s graphic t-shirts
Lapierre, Matthew A.
;
Ashtaputre, Anjali
;
Aubrey, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10013367912
Saved in:
7
An investigation into the relationship between clothing colors and
gender
stereotyping in children
Xue, Zhebin
;
Li, Qing
;
Zhao, Jian
;
Zeng, Xianyi
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460782
Saved in:
8
How do
gender
attitudes influence the relationships between perceived desirability, perceived feasibility and social entrepreneurial intentions?
Lopes, João
;
Gomes, Sofia
;
Dias, Claudia
- In:
International journal of gender and entrepreneurship
16
(
2024
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10014514234
Saved in:
9
How brand
gender
affects consumer preference for sweet food : the role of the association between
gender
and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
10
The effect of
gender
expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
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