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~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
~type_genre:"Multi-volume publication"
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing management : MM
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Industry 4.0 : entrepreneurship and structural change in the new digital landscape
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
1
International journal of sport finance
1
Journal of service theory and practice
1
New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
The international review of retail, distribution and consumer research
1
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31
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1
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
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2
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
3
The influence of augmented reality on the consumer purchasing process
Murmura, Federica
;
Bravi, Laura
;
Pierli, Giada
;
Santos, …
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014549183
Saved in:
4
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
Saved in:
5
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
6
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
7
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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8
Changes of online shopping among the elderly during the Corona-19 pandemic
Guterman, Hanna Gendel
;
Sohlberg, Idit
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 142-150)
.
2023
Persistent link: https://www.econbiz.de/10014289854
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9
Online user reviews and goal-directed consumer behavior : a qualitative study
Schulten, Matthias Bernhard
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 195-209)
.
2023
Persistent link: https://www.econbiz.de/10014307656
Saved in:
10
The effects of social media influencers on consumers' buying intentions with the mediating role of consumer attitude
Damirchi, Sadaf
;
Öney, Emrah
;
Sahranavard, Seyed Arash
- In:
New Dynamics in Banking and Finance : 5th International …
,
(pp. 45-72)
.
2022
Persistent link: https://www.econbiz.de/10013198505
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