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~accessRights:"restricted"
~subject:"Kundenbindungsprogramm"
~subject:"Loyalty program"
~subject:"Sales promotion"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenbindungsprogramm
Loyalty program
Sales promotion
Beziehungsmarketing
192
Relationship marketing
191
Consumer behaviour
185
Konsumentenverhalten
185
Einzelhandel
47
Retail trade
47
Customer satisfaction
46
Kundenzufriedenheit
46
Loyalty programs
44
Verkaufsförderung
35
Rabatt
29
Rebate
29
Preismanagement
24
Pricing strategy
24
Theorie
22
Theory
22
Kundenbindung
21
Dienstleistungsqualität
20
Service quality
20
Online retailing
19
Online-Handel
19
Marketing management
18
Marketingmanagement
18
Hotel industry
16
Hotellerie
16
Internet marketing
16
Online-Marketing
16
Brand management
15
Markenführung
15
loyalty programs
15
Customer retention
13
Mobile communications
13
Mobilkommunikation
13
loyalty program
13
Preisdifferenzierung
12
Price discrimination
12
E-commerce
11
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Free
134
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Article
268
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24
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10
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10
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9
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5
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4
Conference paper
2
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2
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English
273
German
19
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Mattila, Anna S.
6
Tanford, Sarah
6
Zolfaghari, Saeed
6
Bazargan, Amirhossein
5
Bijmolt, Tammo H. A.
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Chan, Haksin
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Karray, Salma
4
Krafft, Manfred
4
Rabbanee, Fazlul K.
4
Steinhoff, Lena
4
Viswanathan, Vijay
4
Zeng, Kevin J.
4
Baloglu, Seyhmus
3
Bhardwaj, Renu
3
Breugelmans, Els
3
Chun, So Yeon
3
Li, Zonghuo
3
Lin, Tin-Chun
3
Mimouni Chaabane, Aïda
3
Noble, Stephanie M.
3
Pandey, Neeraj
3
Park, Young-Hoon
3
Pez, Virginie
3
Ramaseshan, B.
3
Ranzinger, Alexandra
3
Sajtos, Laszlo
3
Sesé, F. Javier
3
Soni, Pavleen
3
Yang, Wensheng
3
Ziliani, Cristina
3
Ahn, Sun Joo
2
Baker, Melissa A.
2
Berezan, Orie
2
Bombaij, Nick J. F.
2
Bradlow, Eric T.
2
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Springer Fachmedien Wiesbaden
4
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
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Journal of retailing and consumer services
27
Journal of business research : JBR
16
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
SpringerLink / Bücher
10
Journal of the Academy of Marketing Science
8
Journal of retailing
7
International journal of contemporary hospitality management
5
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
Information systems research : ISR
4
International journal of production research
4
The Cornell hospitality quarterly
4
The service industries journal
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
International journal of production economics
3
Journal of hospitality marketing & management
3
Journal of revenue and pricing management
3
Kundenmanagement & Electronic Commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Predicting trends and building strategies for consumer engagement in retail environments
3
Psychology & marketing
3
Service business
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Applied Marketing Science / Angewandte Marketingforschung
2
BestMasters
2
Business horizons
2
Discussion paper / Centre for Economic Policy Research
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of electronic customer relationship management : IJECRM
2
International journal of industrial organization
2
Journal of consumer behaviour : an international research review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
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ECONIS (ZBW)
292
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
Saved in:
3
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
4
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
5
Does status demotion in hierarchical loyalty programs foster relationship fading?
Banik, Shanta
;
Rabbanee, Fazlul K.
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10014333597
Saved in:
6
Designing for loyalty programme effectiveness in the financial services industry
Fourie, Sonja
;
Goldman, Michael
;
McCall, Michael
- In:
Journal of financial services marketing
28
(
2023
)
3
,
pp. 502-525
Persistent link: https://www.econbiz.de/10014336232
Saved in:
7
Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Ding, Long
;
Liu, Peng
;
Hu, Sen
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014338105
Saved in:
8
The easier you get it, the less you cherish it? : research on the influence of coupon issuing methods on consumers from the perspective of psychological ownership
Yu, Zhenpeng
;
Zeng, Hui
;
Hao, Liaogang
- In:
The service industries journal
43
(
2023
)
13/14
,
pp. 962-988
Persistent link: https://www.econbiz.de/10014338630
Saved in:
9
Optimal distribution strategy of coupons on e-commerce platforms : sufficient or scarce?
Hu, Li
;
Zhang, Mengwei
;
Wen, Xin
- In:
International journal of production economics
266
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014440082
Saved in:
10
The theory-practice research gains from big data : evidence from hospitality loyalty programs
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Caetano, Joana
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4486-4501
Persistent link: https://www.econbiz.de/10014430130
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