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~accessRights:"restricted"
~subject:"Kundendaten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Government document"
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Artificial intelligence and user-generated data are transforming how firms come to understand customer needs
Hauserp, John R.
;
Lip, Zelin
;
Mao, Chengfeng
- In:
Artificial intelligence in marketing
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10014307065
Saved in:
2
Deep learning in marketing : a review and research agenda
Liu, Xiao
- In:
Artificial intelligence in marketing
,
(pp. 239-271)
.
2023
Persistent link: https://www.econbiz.de/10014307159
Saved in:
3
Neue Kanäle - neue Daten : die veränderte Rolle von Kundendaten im Handel
Braun, Simone
;
Follwarczny, Dan
;
Heißler, Andreas
- In:
Die Corona-Transformation : Krisenmanagement und …
,
(pp. 133-159)
.
2022
Persistent link: https://www.econbiz.de/10013172464
Saved in:
4
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
5
Pivots in the luxury business : discovering the new luxury consumer through social data
Bendoni, Wendy K.
;
Duma, Fabio
- In:
Developing successful global strategies for marketing …
,
(pp. 139-156)
.
2021
Persistent link: https://www.econbiz.de/10012521684
Saved in:
6
Intelligent assistance systems for marketing decisions
Dogaru, Mirela
;
Stoica, Dumitru Alexandru
;
Vânceanu, …
- In:
Improving business performance through innovation in …
,
(pp. 70-82)
.
2020
Persistent link: https://www.econbiz.de/10012123533
Saved in:
7
Content bubbles : how platforms filter what we see
Gómez-Aguilar, Antonio
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 338-350)
.
2020
Persistent link: https://www.econbiz.de/10012237418
Saved in:
8
Customer data and crisis monitoring in Flanders and Brussels
Valcke, Steven
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 135-146)
.
2019
Persistent link: https://www.econbiz.de/10012006187
Saved in:
9
Let's talk SMAC : the status of business today
Linnes, Cathrine
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 1-25)
.
2017
Persistent link: https://www.econbiz.de/10011690404
Saved in:
10
Value and risk : dual pillars of apps usefulness
Manli, Gu
;
Sajad Rezaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 274-292)
.
2017
Persistent link: https://www.econbiz.de/10011690508
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